Meeting people and telling their story. Early in my career an editor told me every person, no matter how humble, had a story to tell and our job was to tell it with passion. I've held that ideal close ever since.
What advice would you give a customer looking to hire a provider in your area of work?
Don't just look at our background and resume, look at our passion.
What questions should customers think through before talking to professionals about their project?
To paraphrase Red Smith, "writing is simple; you sit at your desk, open your veins and bleed." Writing, when done well, is not easy, but rewarding.