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Lori by Design

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“Creative Visual Communication in Design and Branding”

About Lori by Design

Does your print and web presence express you and your company?

Does your message speak clearly to your audience?

Do you want your graphics to stand out over and above your competition?

If so, I should be your designer. I am a creative enthusiast with a passion for good design and layout. I am crazy about colors and the emotions that they evoke, connecting the essence of the product to the message.

I believe that good advertising makes relevant and unexpected connections between a brand and a creation, so a synergistic approach to every project is essential.

My specialties include, but are not limited to, annual reports, publications, brochures, flyers, rack cards, newsletters and brand identity with sales collateral.

I meet deadlines, and I am articulate about my work, making files press ready for seamless print runs.

Lori By Design, LLC is graphic design company specializing in a synergistic approach, creating a clear message to prospective clients and target audience. This is realized by starting with a clear strategy statement incorporating branded color, style and font selections.

Establishing a branded presence through visual communications strengthens the advertisement and intended message. The purpose of the product is a point of departure for determining its spirit.

Good design is my life passion. I welcome new projects, and I hope you enjoy my portfolio as it is constantly evolving.

I am very customer service oriented, and my clients have always had the utmost praise for my work and the results they got from it.


980 Edwin Drive
Virginia Beach, VA 23464

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  • 5/5 stars

    Excellent designer, consumate professional, highly recommend Lori and her work.

Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. I find myself doing cover designs and/or title slides for most every project I take on... which is good as it serves as an introduction to the following information. With it the tone and voice of the piece is realized through layout, color and image selection—whether created or photographed. Font choice and selection are decided and should be used as a design element, sometimes without an image and communicate just as effectively.

Q. Describe three recent jobs you've completed.

A. Senior Services of Southeastern Virginia Annual Report. Positive Caregiving Interactive Workshop print media and web design, Real Estate branding

Q. What do you like most about your job?

A. I believe what I like most about my job is that it doesn't feel like a job. Art, color, fonts, design are the core of my soul. I am happiest when presented with a new project. I love doing the research before I begin finding out as much as possible about the client, audience and intended result. As the project develops and changes are made to more accurately fine tune the piece, I love being able to match the "feel" and emotions to the product.

Q. Do you do any sort of continuing education to stay up on the latest developments in your field?

A. Absolutely yes! I think continuing education is vital for professional and technical development in any field but especially in the area graphic design and marketing. I stay current with trends, technologies and methods subscribing to lynda.com, attending training seminars and by networking with other artists and designers in my field of expertise.

As our society becomes more and more immediate with handheld devices like smart phones and tablets—design professionals must stay on top of and be trained in the latest methods of submission. One of the reasons I chose this profession is there are always new trends and techniques in getting the brand or message out to the consumer.

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