Q. What advice do you have for a customer looking to hire a provider like you?
A. I pay attention to industry trends which helps me to understand the groundwork of how to start a dialogue of Why they are interested/request and how it could benefit the end users’ needs (via brands, online/digital marketing and social channels-technology moves quickly) I am curious, adaptive, fast learner, interested in learning to seek out the ‘best’ solution to solve the business issue/request. Who are the key players I will need to work with/interdepartmental support to gain swift approval, compliance, traction.
Q. Why does your work stand out from others who do what you do?
A. Every interaction matters. Nurturing your relationships with customers is key to turning them into repeat visitors. If you think about your customer relationship strategy in the long term, you can convince your customers to think of you in the long term as well. I create marketing tactics to encourage repeat business from your customers.
Q. What do you like most about your job?
A. Finding out what makes a customer buy your product or service and how they found you. I like connecting the dots between sales and buying behavior by paying attention to what market segments, product offerings and promotional tactics worked well in the past in order to provide a cost-effective, creative solution to repeat the process.
Q. What questions do customers most commonly ask you? What's your answer?
A. "How much will that cost? I don't have a big budget."
Standard business practice is to reinvest a percentage of sales in marketing efforts - general rule of thumb - 3% of sales. Brand awareness is an investment in your business. A clearly stated goal and an attack plan with a way to measure your results will provide greater long term success than a fast reaction to a cool trend or short term promotion.