What should the customer know about your pricing (e.g., discounts, fees)?
All of our campaigns are custom created based on the monthly budget range available and the marketing needs of the website and brand.
What is your typical process for working with a new customer?
Our process typically begins with a discovery call to allow us to get a better understanding of the client's goals and needs. The next step is an audit of the client's website and online brand presence. From there we create a custom proposal that outlines what is needed to correct any issues found on site, and expand the client's online presence.
What education and/or training do you have that relates to your work?
I have over 10 years of experience working on improving organic traffic using SEO best practices and white hat marketing techniques.
How did you get started doing this type of work?
I started working for a link building company in 2006 and have continued to work with companies focused on all aspects of internet marketing including website audits, keyword research, on page optimization, techincal SEO, social media and content marketing
What types of customers have you worked with?
I have worked with a variety of customers in a variety of industries including, health, addiction treatment, travel, real estate, e-commerce, HVAC, pharmaceutical and more.
What advice would you give a customer looking to hire a provider in your area of work?
A reputable SEO company will provide you with not only monthly reports outlining the work completed and KPI data regarding the campaign progress (I.E. Analytics, Webmaster Tools, Call Tracking data, etc), but will also ensure that you are the account owner of each of the KPI tracking tools. I would also advise staying away from any company that says they can guarantee certain rankings for a specific set of keywords, especially within a certain time frame. Any new marketing campaign can take 3-6 months for an existing site, and up to 12 months for a new site depending on the competitiveness of the industry.
What questions should customers think through before talking to professionals about their project?
Who is your target audience (gender, age, location, etc)?
What are your short term and long term goals for your company?
What is your definition of a conversion? Form fill, phone call, on-site purchase, etc?
What is the monthly budget available for marketing?