FAQs
- What is your typical process for working with a new customer?
The first step is to get to know my client. I want to sit with them and LISTEN, to learn about their goals, their challenges, and their short- and long-term marketing needs. After that, I will LOOK at their current marketing materials, if available: website, social media profiles, other collateral materials. I will talk to them about the current strategy, and together we will determine how we can improve their efforts.
- What questions should customers think through before talking to professionals about their project?
Many of my clients are not able to identify what specific kind of support they need. And that's okay. I help them understand what they can do online, and the value these changes can bring to their business. Before meeting with a customer, I ask them to think through the RESULTS they want- whether that's increased sales, increased customer engagement, or brand recognition. Another thing to think about is the amount of time they may have to keep up with the changes themselves. Some want to handle the work themselves after setup. Others need to be able to hand this off to someone.