FAQs
- What questions should customers think through before talking to professionals about their project?
Who is Your Audience? One of the first questions to discuss and decide is, who is the main audience for your video? Answering this question first will help in other considerations. Make that your starting point. How do You Want People to Feel? When that specific audience is watching your video, what do you want their action to be after the video fades to black? Whether you want someone digging into their pockets for a tissue, or feeling motivated to click the “buy now” button, that overriding feeling you want to create needs to be reflected in the messaging, the visuals, and the overall tone. What is your budget? Yes, producing a video can be expensive. However, not all video is created equal. The important thing to remember is time, people, and production gear tend to drive production costs. If you want to produce in 5 different locations, drone shots, and movie sets, it can be done, just be prepared to spend more. Likewise, maybe a few, shorter, high-level videos are the perfect use of video for you.