FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
Each customer has unique challenges and markets they compete in as well as certain industries require more work to ensure they compete. A simple rule of thumb to consider is a local company will typically spend $1,000. More competitive companies that compete for major metros and regionally spend $3,000, while national highly competitive industries spend $6,000. We start with the goals of a company then using data, work towards forecasting how and when we can achieve our marketing milestones. Our goal regardless of what a client spends is to quickly pay for our expense and add new revenue to our clients businesses.
- What is your typical process for working with a new customer?
First, we have our initial introduction. We aren't a perfect fit for everyone. So the initial conversation allows us to learn about the goals of a customer, and we can often share similar clients we have helped to overcome similar challenges. We try to avoid conversations that are repetitive, like why a website is important to a company, or what is SEO? Instead we quickly jump into challenges and possible strategy. Once we agree to work together, it usually starts with a website refresh or rebuild. Because the website is the foundation of any succesful internet marketing strategy, we find there is quite a few enhancements that can be done quickly to get the website to a modern standard. Our goal is to move quick, keep costs low, but produce a MVP (Minimum Viable Product) to launch. The goal is to make it better than the current site and have the modern requirements checked off. But we try and leave lengthy enhancements for later on as we can deploy those in small upgrades to a live site, allowing us to be quicker to market. After the new website is live, then we begin the internet marketing begins, typically the first few months are submitting the website, getting pages indexed, ensuring page speed is lightning fast, connecting the proper analytics tools and gathering important marketing data. Then once we have our marketing data, we begin to individually refine each page to rank for the most important keywords. Traffic begins to increase, and leads do as well. By this point we likely have been working together and are implementing custom strategies we discuss along the way.
- What education and/or training do you have that relates to your work?
My career started with Careerbuilder.com working with career advertising, which led to the next work with a company called Yodle. Yodle allowed me to work with literally thousands of clients and understand what made some campaigns work while others didn't. Next, I worked for a company called Web.com. Again having millions of small business clients and their campaigns to understand what it is that works so well. Finally, my last company I worked for was Thomas Industrial. A B2B marketing company serving the Industrial Markets. It was a humbling experience learning just how different B2B was vs B2C, but it was an invaluable experience. Aside from the companies I have worked for, I am A Google Certified Partner company and technology partner for other products and services.