Q. Describe the most common types of jobs you do for your clients.
A. I am a consultant and an account manager so it is important to know what I DON'T DO as much as it is important to know the type of services I provide. While I don't personally design ads, write copy, take pictures, or program websites, I have hundreds of contacts that do. My expertise lies in helping businesses set budgets and goals, and helping businesses reach those goals by identifying solutions. Ultimately, I reach out to my contacts or yours and manage the creative, production, development, and/or delivery processes so you don't have too.
Q. Describe three recent jobs you've completed.
A. I have recently completed projects with retail clients; service providers like HVAC, plumbing, and electrical; community colleges; healthcare providers and hospitals; real estate firms; attorneys; non-profits; and political candidates.
I have researched, written, and managed strategic plans and media plans. I have managed and produced radio and television commercials and overseen the production of newspaper, magazine, and billboards. Additionally, I have supervised the development of websites, managed Google AdWords campaigns, and overseen SEO (optimization) to help sites with their rankings.
Q. What advice do you have for a customer looking to hire a provider like you?
A. I would recommend that anyone seeking a marketing consultant check references. Unfortunately some providers will copy other companies work and claim it as their own, because they know that customers don't take the time to check references. They hope to win you over or take your money, but your success is in their hands and based on their advice; therefore, check references before you write a check! Also, be sure and speak with someone on the phone, don't just settle for email verification or take a leap of faith.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. Many customers wish they knew how to compare cost vs results among various advertising options like, tv commercials, radio commercials, billboards, magazine ads, newspaper ads, and interactive options like pay-per-click, search engine optimization (SEO), and search engine marketing (SEM). Each industry presents the measurement of their offering in different ways. but an experienced marketing manager can provide an apples-to-apples comparison so you can see what works best for your business.
Q. What questions should a consumer ask to hire the right service professional?
A. The question a consumer should ask to hire the right marketing consultant is what experience do you have with research? How many marketing plans do you write in a year? How many marketing plans do you implement each year? Do you have a preferred medium (interactive or traditional)? Can you manage media, public relations, promotions, events, and/or interactive plans?
Q. What important information should buyers have thought through before seeking you out?
A. Buyers should be committed to a plan of action or scope of work. Buyers should want to be successful and they should understand that in the right hands they can be. They should recognize that their companies image, brand, and/or reputation is important and be willing to set achievable goals. Finally buyers should be committed to preserving and promoting the companies image so that together we can reach the goals that have been set.
A marketing plan is a recipe for business success, but like any recipe if you don't follow the directions, if you change the ingredients half way into the process, or if you pull it out of the oven before it's finished, you probably won't be satisfied with the outcome.