Serafin's Air Conditioning Service llc

Phoenix, AZ

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About this pro

How does your business stand out?

I'm the owner and I'm also the person who will come out to your house for service, repairs or a new unit quote. Its my name on the line and I work very hard to make sure the customer is completely satisfied when the job is complete. Most companies send out technicians that can actually do more harm to your system than good. I have over 30 years of experience and I get the job done quickly and correctly the first time.

What do you enjoy about the work you do?

Interaction with people, often when we arrive our customers are hot, frustrated and sometimes angry, hard to blame them when it's 115F outside. When we're done our customers are just the opposite, I love to see the change when the cold air returns and starts cooling a house. I promise to treat you like I would want my family to be treated. This is the reason I went into business for myself, I witnessed the dishonest practices by my competitors and it disgusted me. You will be treated with respect and my prices are fair and often much less than other hvac companies.


Phoenix, AZ 85053

Years in business


Number of employees


Times hired on Thumbtack



26 Reviews
  • Timothy B. Aug 7, 2016
    Central Air Conditioning Installation
    Verified Review
    Rick is a real pro and a very personable and approachable person. His company did an excellent job at a great price in a short time (which is important in the middle of summer). I would recommend them to anyone looking to replace or repair their A/C.
    Rick S. Aug 10, 2016

    Thank you Tim! I'll see you in the fall when we pull the new thermostat wire.

  • Tim F. Mar 30, 2016
    Central Air Conditioning Installation
    Verified Review
    Fast Good price reliable. Great job would recommend to anyone.
    Rick S. Apr 6, 2016

    Thank you Tim!

  • Joshua D. Feb 9, 2016
    Central Air Conditioning Installation
    Verified Review
    Rick the owner presents himself as respectful and nice, but really he is a rude and bothersome salesman with a big ego that repeatedly calls to get business. He says that is how he gets five stars. He would have gotten the job if he would have given us time to save the money. He says he will help get the bill lower and then just throws it back in your face that your price is too low. Yet, he is the one that asked. His texting manners are awful and unprofessional!
  • Tim P. Jan 19, 2016
    Furnace and Heating System Repair or Maintenance
    Verified Review
    Rick did a great job installing my new AC/Heating System. He ran in to some complications during the install but continued on the holiday to complete the work. I will use Serafin's Air Conditioning Service in the future.
    Rick S. Jul 7, 2016

    Thank you Tim!

  • Mike V. Dec 15, 2015
    Central Air Conditioning Installation
    Verified Review
    Rick from Serafin's Air Conditioning was fast, friendly and very respectful. He explained everything upfront and answered all my questions! Pleasant experience.
    Rick S. Jul 7, 2016

    Thank you Mike!

  • Robert L. Oct 1, 2015
    Central Air Conditioning Installation
    Verified Review
    Installed new American Standard A/C. System. Very competitive price. Quick response. Crew was professional, knowledgeable, and thorough. Everything was done as advertised. I'd recommend them any time.
    Rick S. Apr 6, 2016

    Thank you Robert!

  • Damion C. Sep 21, 2015
    Central Air Conditioning Installation
    Verified Review
    Rick and his crew of professionals took the time needed and put in the extra effort to make sure my new ac system went in correctly. Since the beginning of August when my system was installed I have kept the house at 78 degrees, putting the new system through its paces. It has worked flawlessly! I really appreciate the time and care Rick and his crew puts in to their work and their choice of top notch equipment they choose to work with. Thanks Rick for a job well done.
    Rick S. Sep 22, 2015

    Thank you Damion! It was a tough job but we're very happy that you are happy!

  • Lisa H. Sep 14, 2015
    Central Air Conditioning Repair
    Verified Review
    I rather being told what the cost will be before he fixed the AC unit.
    Rick S. Sep 18, 2015

    We let the man who was there know the charge and was told it needed to be fixed because the house temperature was 100F for the past 2 to 3 days.

  • Er U. Aug 22, 2015
    Central Air Conditioning Repair
    Verified Review
    Rick is great at his job! Friendly guy came out early in the morning to accommodate my work schedule. Will be using his services for routine maintenance in the future!
    Rick S. Aug 29, 2015

    Thank you!

  • Marina F. Aug 20, 2015
    Central Air Conditioning Installation
    Verified Review
    Paid a premium for immediate service. Hugely overpriced. Not warned about service charges.
  • Lee M. Jun 16, 2015
    Central Air Conditioning Repair
    Verified Review
    Rick, Fixed issue in under 15 minutes. Also, recommended additional part to avoid further problems. Excellent service and prices! Will continue to use Rick in future. We highly recommend for honest service!
    Rick S. Jun 17, 2015

    Thank you Lee.

  • Pam H. Jun 14, 2015
    Central Air Conditioning Repair
    Verified Review
  • Mark O. Jun 1, 2015
    I've been doing business with Serafin AC for over 10 years from having a new unit installed including all new duct work to basic routine maintenance.Excellent service at a fair price. Rick is a true professional to deal with.
    Rick S. Jun 2, 2015

    Thanks Mark! Call me if you need any help.

  • Sal V. May 28, 2015
    Good service, reasonable pricing and honest is why I continue to use Rick for all our HVAC issue's and projects.
    Rick S. May 30, 2015

    Thanks Sal! I truly enjoy working with you at Turf Paradise.

  • Mary M. May 16, 2015
    Central Air Conditioning Repair
    Verified Review
    Excellent service, honest and trustworthy
    Rick S. May 19, 2015

    Thank you Mary! Good luck on your business!!

  • Chris B. May 7, 2015
    Helped me diagnose and fix a complex A/C problem from another state. Knows his stuff!
    Rick S. May 8, 2015

    Thanks Chris, glad to help!

  • Dave P. May 7, 2015
    I called rick one evening when my ac went down, he was there inside one hour, diagnosed the issue on my 12 year old unit within 20 minutes,replaced a part, and had me up and running again. He charged me very fairly and i was quite impressed with his service.. I will definitely use him again and highly recomend him.
    Rick S. May 8, 2015

    Thanks Dave!

  • David C. Apr 7, 2015
    Central Air Conditioning Installation
    Verified Review
    On time, great communication, did what he said he would with the equipment he said he was going to install. Very satisfied.
    Rick S. Apr 7, 2015

    Thank you David! I hope you enjoy your new system. If you need anything please don't hesitate to call.

  • Sarah R. Jan 20, 2015
    Central Air Conditioning Repair
    Verified Review
    Rick S. May 6, 2015

    Sarah, did you find the help you needed?

  • Diana D. Nov 2, 2014
    Central Air Conditioning Repair
    Verified Review
    Rick S. Nov 2, 2014

    Thanks Diana and congrats on your new home! I'll have those new custom air filters for you mid next week.

  • Michael K. Oct 20, 2014
    Installed a new unit on my house. All done in one day, have had no issues.
    Rick S. Nov 2, 2014

    Thanks Mike. Glad the new unit is working out for you.

  • Frank B. Oct 20, 2014
    Central Air Conditioning Installation
    Verified Review
    Thanks Rick! I never thought I could get great service and a Trane for this price!!! You are Strueber professional and I highly recommend Rick Serafin for all of your air conditioning needs!!!
    Rick S. Oct 20, 2014

    Thank you Frank! This install was a bit more challenging but we were determined to make things right for you and your family! Enjoy California!!

  • Jeff C. Sep 8, 2014
    Central Air Conditioning Repair
    Verified Review
    Rick came out at the conclusion of a major storm and fixed my AC unit. He was fast, professional and affordable. I highly recommend Rick's services.
    Rick S. Oct 3, 2014

    Glad to help Jeff!

  • Jim C. Jul 9, 2013
    Central Air Conditioning Repair
    Verified Review
    Great service and very reasonably priced. I would definitely use them again and recommend them to friends and family. Rick was $800 less than George Brazil's price.
    Rick S. Jul 9, 2013

    Jim, Glad to help! Rick

  • Richard S. Jul 5, 2013
    Central Air Conditioning Repair
    Verified Review
    Rick was very fast and professional especially for late in the day and on the 4th of July. Our repair was only $169.00 and is running like a champion. I will definitely use Serafins AC again.
    Rick S. Jul 6, 2013

    Mark, Glad to be able to help! Rick

  • Lynnie B. Apr 19, 2010
    I called Serafin's out to help me, my AC unit stopped working and Rick had it up and running within 30 minutes and when he told me the price I was very very happy, much less than I expected. I have shared their Business card with all my friends and neighbors. Thank you Serafin's! Lynnie B
    Rick S. Sep 7, 2012

    Thank you Lynnie, Im happy to be able to help you.


What should the customer know about your pricing (e.g., discounts, fees)?
We never charge for an estimate and we never charge for a service call as long as we are hired to do the repair. My competitors often charge you a service call fee, sometimes hidden or built into the pricing.
What is your typical process for working with a new customer?
I ask them questions to see if they did all they can do themselves before having to pay us to come out. How are your air filters? Is the thermostat in the ON position and in the cool position? Is there a display on your thermostat? Have you looked in the breaker box to see if maybe the unit tripped? Lets face it, repairing a unit on a hot day is expensive not to mention the time you have to wait although I respond quicker than my competition. I try and help all my customers before I schedule a service call.
What education and/or training do you have that relates to your work?
I went through formal training here in Phoenix at RSI in the mid 80's and I attend regular training classes.
How did you get started doing this type of work?
I figured Arizona was a great place to fix and repair air conditioning units so I went to Refrigeration School back in 1984-85 and have been doing AC repair and installation ever since.
What types of customers have you worked with?
We encounter all types of people, young, old and every where in between but no matter who you are or what you look like we will always treat you with respect and will always be upfront and honest with you. We mainly focus on residential air conditioning and heating even though we are more than capable to work on commercial systems too.
Describe a recent project you are fond of. How long did it take?
We did a major retrofit at Turf Paradise horse track. The buildings were constructed some 55 years ago and now we're updating all their old ac systems to modern energy efficient units.We spent most of the summer upgrading their hvac systems.
What advice would you give a customer looking to hire a provider in your area of work?
When you call a service company how often do you get the owner on the other end of the phone or even come to your home? When you call my company I will personally come to your home and make sure all your needs and concerns are personally met and answered. Many companies send junior technicians, sales technicians and even felons into your homes that often make matters worse or find unneeded repairs that drive up your repair bill because they work off a commission basis. Look for someone who has been in the trade for a while, we have over 30 years experience in the Valley of the Sun. When looking for a new ac unit be sure to get more than one bid. Be sure you get everything in writing too. Some units are better than other systems do your homework and research your options, if you can. We install only the top of the line air conditioning systems so please compare our prices to like units, apples to apples. Many contractors will throw ridiculous low prices at you, thats because they sell cheaper low quality ac systems. Bad parts? Ask to see them. When I find a bad part 90% of the time I bring it to the home owner and show and explain to them what went wrong and often I show them the test that determines if a part is good, weak or bad.
What questions should customers think through before talking to professionals about their project?
Consider us smaller businesses rather than the ones you see on TV and hear on the radio, those advertisements aren't cheap and guess who ultimately gets to pay for those? YOU! Bigger companies will more than likely send out technicians who are new to the field and inexperienced, do you really want someone green working on your system? I wouldn't. Look for a business who uses their family name and has a hands on owner with lots of experience (30 years here), look for Serafin's!