Introduction: I offer value, service and quality delivered through a complete array of online/offline services designed and dedicated to small businesses.
I. Hello (Introduction)
I'm Tony Alexan, a graphic designer and creative consultant who has been based in Orange County, California since 1993. I specialize in creating and developing innovative and cost-effective visual communication solutions for my client's marketing communications and branding needs.
I combine a unique blend of instinctive, raw and bold qualities that are based in the design as well as the techniques and the research applied in developing them to create a finished product that not only meets the need, but will also exceed far beyond the expectations.
I specialize in the integration of the aesthetic aspects of color, type, illustration, photography and other media to develop solutions for the client's communication needs. I utilize past experiences collectively with modern concepts to create the image you want to communicate to your clients.
All of my projects employ proven methodologies and honest business practices.
II. Who is Tony Alexan?
A. Methodology:
I believe in simple and functional design that promotes the client's products/services effectively and consistently. The design must advance the client's vision and the message broadcasted must deliver solutions tailored to attain the organization's strategic goals for success.
Much of my work to date has focused on functional design with effective use of typography and color, utilizing simple, elegant lines and shapes to create a finished product that demands attention.
B. Capabilities:
My capabilities include from concept creation and design to development and production of on or offline business collateral to support advertising, branding, marketing, promotion, sales, or communication projects and campaigns.
C. Background:
My background involves well-earned experiences in various market segments, including financial, real estate, internet/technology, food and beverage, manufacturing, nonprofit, legal, medical, professional service companies and newspaper publishing.
Because I don't fit any standard mold, I'm not restricted to conventional and routine designs; I have to work smarter and do more. I believe it's inefficient to contract several agencies to represent one brand in different environments. After all, the brand, the vision and the message are the same; only the medium changes.
I deliver creative and flexible visual solutions that outlast trends and gimmicks.
III. What do I do?
A. Business Collateral
I develop and produce the educational awareness desired to successfully deliver your message.
1. Graphic Design: Banners, Books, Brochures, Business Cards, Calendars, Catalogs, CD Jackets, Corporate Identity, Custom Design, Customized Icons, Direct Mail Pieces, Flyers, Inserts, Invitations, Logos, Magazines, Menus, Newsletters, Photo Retouching, Postcards, Posters, Presentation Folders, Presentation Packages, Press Packages, Print Advertisements, Signs, Stationery, Trade Shows, Displays and Signage, User Guides, and Visual Identity/Branding
2. Digital Art: Background Replacements, Collages/Montages, Digital Photography, Digital Image Editing, Processing and Printing, Photo Restoration and Manipulation, Product Photography and Other Special Effects
3. Digital Media: Artistic Design, CD-ROM Publications, Flash and GIF Animations as well as PDF and PowerPoint Presentations
B. Branding and Business ID
What is a brand? A brand is a name, term, sign, symbol, design, or a combination of intent to uniquely identify a company, a good or a service and differentiate it from others; I will make it stand out among competitors and broadcast a deliberate and clear message, tapping into new markets.
It makes sense to recognize that branding is not about reaching the target audience -- rather, it is about reaching and educating prospects, guiding them into realizing that the brand is the most effective solution to their challenge.
C. Digital Photography
I provide clean, clear and detail-rich digital photography without the painful price of photo production services; I have the dedication to provide beautiful results while aggressively and uniquely setting prices to perform best in projects that require frequent or regular updates such as catalogs, websites, brochures, and advertisements.
D. Website Solutions
I can develop a professional and striking online presence that demands the visitors' absolute attention. Whether you are looking for a custom website design, to enhance your existing site, or just some minor clean up, I'm here to help. The goal is always to develop an informative and attractive site while focusing on functional and purposeful design.
Your site should sell your brand, product, and service and deliver an effective message that compels visitors into making a buying decision. I shall work with you or support your existing efforts to customize content and aesthetics in an attempt to achieve the most effective impact from your website.
The whole process revolves around the promotion of the business, the product or service provided and the commitment to learning about the organization, its mission, and key constituents in order to produce an effective website that will fulfill the organization's objectives.
E. Online Marketing/Social Media
Simply showing up on search engines is not enough. Too often, website development companies have focused on functionality and technology while neglecting the site's content and visual aspects. I know how to get you found online!
Whether your objective is to grow your installed base, penetrate new accounts or simply stay in touch with your customers, I can help you acquire the right tools and support to achieve your goal on time and within budget.
My marketing philosophy revolves around the maximization of my client's return on investment.
IV. What Should You Expect When Choosing the Tony Alexan Experience?
A. A complete and honest assessment for your project.
B. A clear list of deliverables and an accurate date of delivery.
C. A hassle-free design depicting "your vision".
D. A price that will last after an agreement has been reached.
V. In Conclusion!
I guarantee that your experience with me will be effortless and enjoyable no matter how challenging or complicated your project might be. Thank you for taking the time to review my work. I look forward to personally showcasing the TA-VCCS advantage.
Best regards,
Tony Alexan
