Sterling Marketing Group
Sterling Marketing Group

Sterling Marketing Group

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Introduction: I have over 25 years experience as a management and marketing consultant to both Fortune 500 companies and small businesses, which means I understand the way business functions. In addition I am a professional freelance journalist and a best selling author, so content creation and writing are a core skill. There are many people out there who know social media, but not business, and a large percentage are not professional writers or content creators. I worked as a freelance on camera reporter and know the in's and out's of media creation and how that world works. Lastly, I work from a strategy and system, not a spray and pray approach. Results can be measured and ROI established for various activities. I love helping a client go from the conception of an idea, to fruition. Regardless of if their goal is to have an e-book written, a blog created, a social media plan in place, a book published, or a media campaign launched, it's a good feeling to help make my client's goals come into tangible reality.
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Josh L.
Jun 22, 2011
Karen has been our advisor and PR agent for the last two years. Over that period of time she has helped us establish a first class blog, ghost written at least 6 articles for publication in Chief Learning Officer and several other high-profile publications, and helped position us as thought leaders in our industry. She has been invaluable in terms of guiding our thinking and our use of time, and is guiding us in the writing and positioning of our next book. She is an expert in the use and focus of social media channels and tools, and is a pleasure to work with. The money and time investment we have made with Karen has been extremely worthwhile. I endorse her without any reservations.

FAQs

  • What advice would you give a customer looking to hire a provider in your area of work?

    Know what your goal is in hiring a marketing/pr consultant. Do you want to implement a social media strategy for lead generation, lead nurturing? Do you need to create an overall marketing strategy? What's the end game of your PR campaign? Are you looking to have someone do the work, or coach you in the process? What's the budget? By knowing your end objective, you can more easily find and hire the right person.