Gina Laureta

Introduction: WHAT I DO: I assist businesses owners in making more informed decisions by delivering high-quality financial and operational reports. I provide valuable, timely information that can be used to improve decision-making, add revenue, boost profitability, and increase business value. My goal is to help as many business owners as possible build strong businesses and reach their maximum potential. HOW I DO IT: Depending on the needs and goals of each business, I do simple bookkeeping, AR and AP, analyze financial statements, build accounting system, create process improvements and reports and systems automation, create and update business plans, develop complex forecasting models, create and manage budgets including variance analysis, analyze key performance indicators and profitability drivers, perform business valuations, industry and market research, provide cost-benefit analysis for projects, and review marketing efforts. I've served clients in Las Vegas and San Diego areas.