Most of my pricing starts on the type of client and the use of material. A corporate client will pay more for commercial usage vs an individual who wants social media content or something personal. The second part is based on time and travel and third is the type of equipment that is being used. Shooting day rates vary based on the type of shooting i.e.: photo vs video and also equipment being requested. Video day rates range between $500-1000 per day and up. $500 gets you a cinematographer for something personal for a couple hours where 750 per day plus equipment rental is average for a pro cameraman on a commercial job. For photography I typically charge between $125 to $250 per hour for small projects and on corporate productions I charge for a minimum of 4 hours plus expenses. Editing day rates are pretty standard. Whether it's photo post production or video editing, it's all based on time. Editors range in price from $50 hourly for somebody with less experience and can charge up to $140+ per hour for commercial post production editing. I charge for editing typically on a project basis because I already can estimate time involved based on quantity of content and its application whether its personal or commercial or a simple edit vs a music video with lots of cuts. Discounts are applied as the workload increases. I will charge less per day/hour for projects that last multiple days weeks or months.
First understanding clearly what the customer is trying to accomplish and why. Then guiding them through the most efficient process to get the best results.
20+ years experience in photography both editorial and commercial and the same as a filmmaker.