Because I've got a talent for "big ideas" honed in the world of advertising agencies (if you've watched Mad Men or The Pitch, you'll know what I did for over 20 years) I see your business in a larger, more conceptual way than most other copywriters who come from the direct marketing world, so you can stand out from everyone using paint-by-numbers marketing copy. I also have an innate ability to put myself in the shoes of your customer and understand instantly what tack to take in order to motivate him or her, regardless of your business, and to find the right memorable words to make your message truly resonate. Having worked on brands like IBM and Sun Microsystems, but also on consumer goods and for small businesses and solo entrepreneurs, I am a very quick study on learning the essence of your business and what makes it valuable to your customers.
I love learning about my clients' businesses, helping them see what they have to offer from a new perspective, find what's unique, and using language that makes them smile and shout, "That's IT!!! "
I love finding just the right words to describe how wonderful a client's product or service is...words that persuade customers to think so, too.
La Mesa, CA 91941
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