Creativity to Cash International, Inc.
About this pro
Typical oversell with very exaggerated facts.Jun 25, 2014
Lisa is and expert ideation person and creative writer. She and I have worked on several accounts and projects and each time she and I talk through the challenges, she is able to get to the goal line with pointed solutions that help drive the overall direction. And everything she does has either a call to action, ROI or analytics connected to it. In short I'm confident that we will get great concepts from Lisa each time we work together and she's a blast to collaborate with. Thanks Lisa!Oct 1, 2013Lisa R.'s reply
Thanks Ralph!! It's always a pleasure working with you.
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- What advice would you give a customer looking to hire a provider in your area of work?A good copywriter and marketing consultant will ask you a LOT of questions about your business. You should discuss things like your target market and what makes them tick, the benefits of your product or service (not simply the features) and what MAIN points or messages you should be leading with. If a writer tells you that you can put the kitchen sink in your communication, he or she is lying, or not very competent or simply saying what you want to hear. But also beware of marketing "gurus" who say they know the "secret" to writing copy that reels in customers. There are no "secrets", just solid principles anyone can understand. But some are better than others at the execution and wordsmithing.