Q. What types of customers have you worked with?
Q. What advice would you give a customer looking to hire a provider in your area of work?
A. Hiring designers in another city or country may seem like a good idea when you see an hourly rate like $10 or $15, but often these projects go unfinished. It can be frustrating to try to communicate with someone who's English is different, and it is very difficult for someone who is not familiar with your market to make useful contributions to your advertising plan.
Q. What questions should customers think through before talking to
professionals about their project?
A. Unfortunately, there is a lot of hype in the marketing business. Many companies will make great promises, claim some secret method to huge successes or talk about some secret strategy that you have to pay to learn about. The truth is that like most things, successful marketing is the result of hard work and persistence. I once did marketing for Jim Rohn, a motivational speaker, and he said one of the most profound things: small behaviors, practiced everyday, create the greatest results. Successful marketing means doing the right thing with your advertising, and doing it consistently over time. Anyone who promises huge overnight results is not being honest. Every marketing campaign we design takes into account your type of business, your geographical scope, your competition, your "unique selling proposition", and many other aspects of your business and how it can be positioned advantageously within the scope of your market. Careful and thoughtful, not big and splashy is what gets the job done right.