Introduction: As a writer, I have had the chance to work on many exciting brand names over the years including, McDonald's, The History Channel, Ford Motors, and many others. As a matter of fact, I consider myself somewhat of a brand athlete since I am constantly jumping hurdles to assist clients change, grow and be successful.
Therefore to create greater awareness among consumers, I try and utilize methods that support the overall vision, personality and voice of the brand so that I can help persuade clients of what is possible.