Ruta Iluminada

I’m Nestor Garcia Lora, Founder and President of Ruta Iluminada, a bilingual technology and creative consultancy dedicated to helping organizations align their systems, visuals, and message with modern standards of excellence. We specialize in three integrated service areas: 📸 Photography & Visual Identity Professional event and brand photography that communicates credibility and culture. We help institutions and businesses translate their mission into compelling imagery for marketing, web, and internal communications. 💻 Technology Navigation Reliable IT operations, hardware/software troubleshooting, and digital workflow optimization. From help desk management to technology onboarding, we strengthen your infrastructure and empower your team through bilingual, user-centered support. 🎨 Creative & Cultural Direction Strategic project development that bridges design, communication, and cultural insight. We collaborate with clients to refine brand strategy, produce cohesive campaigns, and design experiences that connect across audiences. 🔑 Why Clients Work With Me Bilingual (English/Spanish) and culturally responsive approach Certified IT professional with hands-on experience in education, government, and business sectors Unified tech and creative execution — ensuring consistency between your systems and your story Detail-oriented project delivery rooted in clear communication and measurable impact