1. Determine what content is needed for all purposes of the company. Hire based on your long-term needs. Work with research and development and the marketing department before deciding.
2. Develop a budget based on the content needed. Consider keeping a consistent tone for all professional content whether it’s for internal or external purposes like marketing or investment funding.
3. Establish a person or team to manage the writing project and create a timeline to ensure content is written in a timely manner. Set deadlines that are reachable.
4. Select three or four potential writing services and ask for a proposal from each. Determine in advance how each service treats revisions and pricing.
5. It's best to give writers or new vendors a trial before signing a long-term contract. Don’t feel pressured to agree to the first version of a presented contract.
6. Once you have a working relationship, set firm deadlines and standards.
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Carefully evaluate the pro's writing style to ensure the best fit.
Set clear expectations regarding the tone and purpose of the writing.