What is your typical process for working with a new customer?
We insist on getting to know our client prior to any messaging, branding or creative application so that we can take the time needed to understand each client's distinct and unique needs and goals. Once those are defined, we commit to building strategies & creating ideas that resonate for both our client and their customers.
What education and/or training do you have that relates to your work?
As a professor, mentor, and portfolio review panelist for the Mass College of Art and Design Graphic Design Certificate Program, I have the privilege of working with educators and students in various capacities: teaching, mentoring, collaborating and critiquing. This gives LHD great exposure to expansive talent and resources for Lindsay Hill Design. Additionally, I constantly participate in forums and industry discussions.
Do you have a standard pricing system for your service? If so, please share the details here.
We customize our pricing depending on each client's unique goals and deadlines.
How did you get started doing this type of work?
As Principal + Creative Director of LHD, I am extremely left & right brained: I am a Design Thinker + Critical Thinker [in college, I was a math major turned business economics major, & fine arts minor throughout]. I pride myself in being strategic as well as creative.
What types of customers have you worked with?
Our clients span the following industries:
Advertising; Restaurant + Retail; Corporate + Consulting; Education; Municipal; Health, Wellness, Vacation; Cause-Related Marketing, Social Responsibility + Nonprofit.
Describe a recent project you are fond of. How long did it take?
Client: Greater Ashmont Main Street, Dorchester, MA
Design/Branding Assistance Provided:
Re-brand of Main Street District including: Logo, Exterior Signage, Window Signage. Additionally, Brand Extensions including: Identity [business cards, e-Letterhead, e-Envelope], Promotional Products [keychains, window clings, stickers, tote bags], and Website Template — all of which reflect the business philosophy of Greater Ashmont.
Outcomes & Impact on Work Completed:
The LHD objectives of designing and producing coordinated, compelling, and high-visibility branding for newly-named Greater Ashmont Main Street [previously St. Mark’s Area Main Street] were met, all of which reflect the business philosophy of Greater Ashmont:
• To establish the Greater Ashmont Main Street brand. A strong brand will establish legitimacy, and will set the stage for a continued, loyal following.
• To establish a brand identity that evokes the organization’s personality & philosophy in a fresh & exciting way. A strong communications campaign such as this supports the strength of the brand and reinforces the organization’s vision.
• To express the uniqueness of the brand, and to generate interest about the new brand.
LHD continues to strategize with the organization to capitalize on opportunities for brand enhancements and engagement; Our goal being to keep the brand fresh and relevant. The community, as well as the stakeholders, are thrilled with the outcome and are avidly promoting the new brand on social media channels, local events. The new logo has already been incorporated into the Ashmont mural of an acclaimed graffiti artist.
What advice would you give a customer looking to hire a provider in your area of work?
Find a collaborator who offers expert assistance necessary for stabilizing, strengthening and growing your businesses. Find someone who is dedicated to finding your "unique value proposition" and helping you market this. LHD combines creative thinking with business strategy to differentiate our clients, engage audiences and GET RESULTS.
What questions should customers think through before talking to professionals about their project?
Define your target audience, your scope, your goals, your mission, your vision, and your positioning statement. If you need help defining those, LHD can assist in those areas. Our ongoing goal for LHD clients is to build stability and viability of their business.