Decorating Den Interiors

Fort Lauderdale, FL

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About this pro

How does your business stand out?

My work stands out based on my wide range of expertise in several areas including interior design, project management, and building materials. I have trained as a design professional, studied project management, and applied my knowledge of construction expertise through hands on experience via framing, hanging drywall, painting, and even sewing. I have a unique set of skills representing most every facet of the design trades. I've not just studied "how" to do things, I've done them.

What do you enjoy about the work you do?

What I like most about my profession comes from a combination of my ability to understand a client as a person, interpret their goals into a workable plan, and share my innate talent for implementing the interpretation / combination of my clients' goals with my intuitive sense and educationally honed design expertise. I enjoy witnessing clients' relief and joy when a well-executed design surpasses their original expectations. I enjoy turning houses into homes.


Fort Lauderdale, FL 33334

Years in business


Number of employees


Times hired on Thumbtack



3 Reviews
  • Robert A. Feb 6, 2016
    Having moved into a newly renovated home in Fort Lauderdale, I wanted to work with a designer to come up with a design plan for my new home. I needed all new furniture to decorate a great room that included seating for the living and conversation areas, an entertainment center, bar stools, and a dining set. I really like the Decorating Den Interiors system which allows Lance to bring samples and images of items into my home so I can see which of the options Lance suggests will work best. In just a few months, Lance implemented a contemporary design in a neutral palette that provides the perfect showcase for displaying my collections of photographs and art glass. Throughout the project, Lance's professionalism and communication assured me that the end result would exceed my hopes for what I was seeking for the right look for my new home. In fact, I'm now working with Lance to complete the design and installation of new furnishings for a sun room where I'm equally looking forward to another stunning room as a result of Lance's handiwork. Based on these experiences, I highly recommend Lance as both a designer and business professional." - Rob A.
  • Pam E. Sep 16, 2014
    Lance seemed to know exactly what we wanted for a desired change in our family room. He was working with a husband and wife team who described things differently, but understood us well enough to be able to design and create a comfortable living space that was pleasing to us both. We wanted to take our time on the project and he didn't push, which we really appreciated, since we wanted to be sure of our choices. His pick for our color palette focused us into the shades we wanted and his suggestions helped us figure out the patterns and shades for a new couch, new recliner, reupholstered chair, new rug and new drapes that would all go together. We have oak paneling, so paint considerations were not applicable. We did not know how difficult it is to coordinate the different fabric, rug and drape samples. Lance expertly handled the job. We are very pleased with our "new" family room. We felt very comfortable working with Lance. Although he only designed one room, we'll ask for his help in 2015 for our next project.
  • Margaret L. Sep 6, 2014
    Lance did a great job for me and he was so easy to work with. He helped me select fabric to recover my two love seats and one sofa for our great room. He ordered everything and arranged for a great upholsterer to complete the pieces. I am so happy with the results - he listened carefully to what I wanted and needed and all the furniture came out looking terrific and is very comfortable. I wish I had more that he could help me with! He was always prompt and that is not always easy with the traffic on Cape Cod. Above all he was nice, easy to be around and so considerate. As a side note, he also helped my parents with a few things when they moved into a new house. They had some very old Mexican dishes that they wanted to display somehow and Lance designed and hung up a beautiful array of this pottery on their family room wall. It truly is a work of art and the absolute focal point of their room - more than beautiful and my parents were so pleased. It is quite original and this wonderful pottery is finally out of boxes after many years. Stunning - and my parents think Lance is the greatest and has such a sense of style. For me ( and my parents ) there is nothing he could have done any better and our experience was pleasant and successful. I would work with him again any time on any project - he really is outstanding.


What should the customer know about your pricing (e.g., discounts, fees)?
Since I have access to over 130 home furnishings suppliers - who offer tens of thousands of items that align in quality and cost with our "Good, Better, Best" sales program - I typically do not charge separate design fees. Instead, my income comes from the sales of the unique and custom home furnishings I propose from which they purchase to decorate their homes and offices. That said, I do sometimes collect an hourly fee for independent design and consultations services.
What is your typical process for working with a new customer?
First, I conduct a phone interview seeking information about my potential client and their project to help one another determine whether we're a good "fit." Upon mutual agreement that we will likely work well together - and understand how we'll work together - I'll provide a complimentary 60-90 in-home consultation to further explore the potential project. At the end of the first meeting, if all parties are in agreement, I collect a retainer to cover my initial research (e.g., drafting floor plans and elevations, making initial product selections, preparing a presentation, etc.). Later, when my new client moves forward with a significant purchase of home furnishings, I'll apply the amount of the retainer to their first purchase of at least twice the amount of the retainer. As we move forward and further home furnishing selections are made and purchased, I over see the installation until the project is complete.
What education and/or training do you have that relates to your work?
As a student of the Boston Architectural College, I studied coursework toward a professional certification in interior design. I've also certificates in professional commercial photography and as a project management professional.
How did you get started doing this type of work?
My interest in interior design began when I was about eleven years old when I would rearrange the furniture in my bedroom at different times of the year to optimize its appearance and take advantage of the views from my bedroom window. Over time, I began helping relatives and friends with their interior design projects until I eventually partnered with an interior design company on Cape Cod in Massachusetts where I further honed by interior design and home furnishings sales skills.
What types of customers have you worked with?
My customers are comprised primarily of residential clients who own both primary and secondary (i.e., vacation) homes who seek assistance pulling together the "look" they love, but are not capable of pulling together on their own. My ideal customers share three common characteristics: 1) They have a realistic budget in mind to achieve the quality and scope of the project they seek to execute. 2) They've neither the time nor interest to either shop the big box stores or the Internet independently. 3) And, they value the expertise that I, as an award-winning interior design professional, can bring toward creating and realizing a unique, custom design exclusively for them.
Describe a recent project you are fond of. How long did it take?
Supplying an interior design plan for a great room and florida room - complete with all new furnishings - for a client who moved into a recently renovated mid-century 3 bedroom, 2 bath home in Fort Lauderdale gave me the opportunity to decorate in a contemporary style that reflects the home's mid-century roots. Incorporating both custom upholstered pieces and a motorized window treatment along with several in stock items allowed me to complete the great room project in under five months and the sun room in just two and a half months.
What advice would you give a customer looking to hire a provider in your area of work?
The best advice I have for a potential client hiring an interior designer is three-fold: 1) hire a professional who you can work with, 2) hire someone whose work you like, 3) do not undersell your desires by hiring the least expensive design professional - you truly do get what you pay for.
What questions should customers think through before talking to professionals about their project?
I wish customers appreciated the value of the work that interior designers provide. Since most everyone has a home and furnishings, there's a sense that interior design is a "given" and its highest applications often taken for granted based on how natural, functional, and well-executed the finished designs appear. In reality, truly understanding a client, their goals, their space, and budget, requires a great deal of design know-how, business acumen, and people skills to achieve a truly spectacular design.