FAQs
- What is your typical process for working with a new customer?
1. Learn why they do what they do and answer any questions they have. 2. Discover what problem(s) they need solved. 3. Develop strategic approach(es). 4. Develop creative concepts based on approved strategy. 5. Execute concepts via copy and art. 6. Produce the work appropriately for chosen media (offline, online, or both). 7. Follow through to help client integrate the work into their business.
- What education and/or training do you have that relates to your work?
30+ years of experience in large and small advertising agencies, working on national brands, new start-ups, and local businesses of all kinds. Degree from Purdue University where I studied copywriting, art, and broadcast production.
- What questions should customers think through before talking to professionals about their project?
That although I want my customers to hire me to help them, I am not out to sell you anything. If I suggest one course of action or another, it is because I believe it can get great results for you, not because it costs whatever it costs. I do not "up-sell" because I don't like people doing it to me, but if you hire me, then it is part of my job to point out opportunities that I believe can benefit your cause.