FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
Charge by the word when proofreading and hourly when designing, of course exceptions apply to large jobs and ongoing work.
- What is your typical process for working with a new customer?
Discovery session - phone or in person. - Strategic Marketing Plan - Identifies marketing tactics and message goals. Present to client and revise accordingly. Creative Brief Development Directional strategic document for creative that guides development Develop Brand Concepts. Offer brand concepts aligned with creative brief, present names first followed by logo options. Finalize Branding edit selected brand and format for various usages. This is typical for branding. Book design is a bit different.
- What education and/or training do you have that relates to your work?
Design and Marketing 25 years :: Proofreading Copy Editing 34 years