Duct Tape Marketing

Introduction: Hire a marketing expert to speak at your event. John Jantsch is a speaker, marketing consultant, award-winning social media publisher, and author of two Wall St. Journal best-selling books: "Duct Tape Marketing -- The World's Most Practical Small Business Marketing Guide" and "The Referral Engine -- Teaching Your Business To Market Itself." After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, including online and social media, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.