J.O'Brien Communications

Introduction: Consistency is critical for small business marketing. Smaller but consistent changes or additions can produce needed results sometimes as effectively as strategic change. It's all about customer engagement and optimizing for measurable success. I enjoy "moving the numbers". I can get a bit obsessed reviewing analytics. And it goes back to a curiosity about how things work both on their own and then integrated into a complete program. I also enjoy the human element of using my skills, knowledge and experience to help other business owners. Being an advocate for clients is critical.