Introduction: Hi, I am Hassan, and the founder of Digital Merit Photography LLC. I founded the company mainly to help people capture the moments in lives that are most important and the ones that they cherish the most, and make them feel good about themselves and/or their loved ones. I consider myself an artist who is able to see and capture the beauty in every situation of person being photographed. I effectively mix my artistic skills in creating composition, and lighting situations and angels that are flattering to the clients I am photographing. As a plus, I am also a licensed New York State Cosmetologist and work hard to get my clients looking their best on their shooting days. This comes very handy when doing boudoir shoots for example, by providing the extra hair and makeup service at a very low rate to get the right looks that make my clients look their best. I am also the editor-in-chief for the online Digital Merit Magazine which is designed to educate, empower, promote, and entertain, models. The ideas behind the magazine is to help people who are interested in getting the modelling business the experience they need to succeeded in this lucrative and self-fulfilling industry. My work stand out because I take an integrated approach to the way I do business. I learn all aspects of the tasks at hand so that I am able understands fully all of my clients’ needs and address these needs to their full satisfaction. I use state of the art equipment both in my professional photography studio and in the field, I spend years studying photography and comparing my work to the best in the business, and constantly strive to be one of them. I do edit all photos professionally myself, and do the makeup and hairstyling to complement my services and produce the best photo quality possible. This approach lets me see and capture the beauty of every day’s life. It also allows me to capture the amazing range of human emotions, love, and passion at a given point in time and memorialize those moments forever. I love the creatively of it all. Every shoot is a new and creative project in which I try to continue to excel at my work and enjoy it at the same time. I love the fact that each situation present me with new challenges, it could be the lighting, the weather, the configuration of the location, etc., and which I try to put everything together to create the most striking and appealing photos for our clients. Furthermore, to ensure customers comfort, I am fully insured, referenced, and operate from a physical commercial location, my beautiful studio in a gorgeous commercial building just a block and half from the East River in New York City.