Most creatives -- artists, writers, web designers, etc. -- think like creatives. Having run 4 companies, I think first like a businessperson, and let growth objectives and sales take the lead, with the concept(s), message and media to follow...
Most? The creative collaboration... successfully re-branding a company or division and then watching their business transform.... and engaging with bright, successful business owners and helping them reach their latest objectives faster.
Saint James, NY 11780
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