What should the customer know about your pricing (e.g., discounts, fees)?
Our pricing is as unique as our customer's demands - we only offer custom needs-based pricing.
What is your typical process for working with a new customer?
After earning a project, we provision our clients and their designees (staff, copywriters, website developers..) on our project management system where we collaborate on setting tasks, milestones, and objectives. These are always available 24/7/365 for all parties to see and track progress. 75% of our work is outsourced for other marketing, advertising, SEO, and public relation firms throughout New England - collaboration is what we do.
What education and/or training do you have that relates to your work?
I learned the computer code "DOS' while in college - way back then (probably doesn't count by today's standards), but my business learning since; amounts to 20-years of experience. As in most businesses, experience pays dividends.
How did you get started doing this type of work?
I opened my first business in 1997 (not marketing related), and many years later came to the realization that it wasn't nearly as cool as marketing. So I shifted gears and never looked back...
What types of customers have you worked with?
We have worked with brick and mortar single operator business to small-medium sized companies across the US and on every inhabited continent except Africa (yet).
What advice would you give a customer looking to hire a provider in your area of work?
Look for credentials - they are the litmus test for any professional. University engagement, publishings (not their blog), interviews, and awards/recognition are difficult to obtain.
What questions should customers think through before talking to professionals about their project?
1. How much work are you or your staff capable of doing (if any)? Most likely an afterthought after receiving a proposal, but some know this answer if thy have previous marketing experience.
2. What is your monthly budget or range-of-spend? Knowing this helps a firm create a strategy that hits all the right elements. You are likely to spend several rounds at the negotiating table without knowing or sharing this (not necessarily a bad thing).
3. Are you financially prepared to commit? Internet marketing results are not immediate; it could take months before seeing any return on your investment (ROI). Ask for project timeframes.