Sidewalk Branding Co.

Rumford, RI

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About this pro

How does your business stand out?

Do you remember the days when people would gather on sidewalks in front of their houses and businesses to talk with their friends and neighbors about what was going on in their lives? Having grown up in a small Connecticut town - I sure do. What I remember most about that talk; was how it often was about the simple things in life - what business in town sold the best stuff; where to go for a bite to eat, who could fix your car right, how the Little League team was doing, or what business had the friendliest service. "Word-Of-Mouth-Advertising" was what businesses called it then - now fast-forward a few decades, and we find words like Google, Foursquare, Facebook, SEO, LinkedIn, Blogging, and social media household phrases - the new media marketing tools for forward-thinking businesses. Times they are a changin' - what got businesses where they are today is not a guarantee it will get them where they want to be tomorrow. Today's businesses need more than just a sidewalk-talk marketing strategy; local businesses need to actively target market their audience online to be discovered by the people searching for the products & services they have to offer. "This is what I do, and this has been my passion since 1997" Chris Sheehy - owner

What do you enjoy about the work you do?

Meeting business owners and managers passionate about elevating their business still excites me, I am often inspired by their enthusiasm. It certainly motivates me!
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Location

Rumford, RI 02916

Background check

Complete

Years in business

20

Number of employees

4

Q&A

What should the customer know about your pricing (e.g., discounts, fees)?
Our pricing is as unique as our customer's demands - we only offer custom needs-based pricing.
What is your typical process for working with a new customer?
After earning a project, we provision our clients and their designees (staff, copywriters, website developers..) on our project management system where we collaborate on setting tasks, milestones, and objectives. These are always available 24/7/365 for all parties to see and track progress. 75% of our work is outsourced for other marketing, advertising, SEO, and public relation firms throughout New England - collaboration is what we do.
What education and/or training do you have that relates to your work?
I learned the computer code "DOS' while in college - way back then (probably doesn't count by today's standards), but my business learning since; amounts to 20-years of experience. As in most businesses, experience pays dividends.
How did you get started doing this type of work?
I opened my first business in 1997 (not marketing related), and many years later came to the realization that it wasn't nearly as cool as marketing. So I shifted gears and never looked back...
What types of customers have you worked with?
We have worked with brick and mortar single operator business to small-medium sized companies across the US and on every inhabited continent except Africa (yet).
What advice would you give a customer looking to hire a provider in your area of work?
Look for credentials - they are the litmus test for any professional. University engagement, publishings (not their blog), interviews, and awards/recognition are difficult to obtain.
What questions should customers think through before talking to professionals about their project?
1. How much work are you or your staff capable of doing (if any)? Most likely an afterthought after receiving a proposal, but some know this answer if thy have previous marketing experience. 2. What is your monthly budget or range-of-spend? Knowing this helps a firm create a strategy that hits all the right elements. You are likely to spend several rounds at the negotiating table without knowing or sharing this (not necessarily a bad thing). 3. Are you financially prepared to commit? Internet marketing results are not immediate; it could take months before seeing any return on your investment (ROI). Ask for project timeframes.