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Arcana

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About Arcana

We offer marketing communications consultation, and we help in identifying target audiences, and reaching and communicating with them using Scarborough Research.

We offer video production services, specializing in 15-, 30-, and 60-second local television commercials and underwater videography.

We offer great services for local businesses with tight budgets. We target by demographic, psychographic or geographic, in markets where data is available.

Subscribe to our Geo-Index, and gain insight into geographic markets in Texas. Manufacturers and wholesalers can identify geographies for targeting, and retailers can diagnosticate sales propensity and consumer spending.

Location

Austin, TX 78738

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Question and answer

Q. What advice do you have for a customer looking to hire a provider like you?

A. If you are a local business looking to communicate marketing messages over television get as targeted as possible. Understand your Target Audience, your end user and their media preferences. Think about the context of the show or network watched. Key notion = Reinforcement....

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. A 30 second commercial on local tv prime time can be $1,500 or more. By using media research marketers can find value in competing media outlets, finding various points of contact with customers that increase return on investment.

Q. What questions should a consumer ask to hire the right service professional?

A. What is your understanding of media communications and how it works for marketers?
Do you have a "Reel" or portfolio of work?

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