What education and/or training do you have that relates to your work?
Marc has been teaching for more than twenty years, in both graduate and undergraduate programs, in some of the best programs from the West Coast to the East Coast, and even down in Mexico. Which, by default, makes Marc the educator. Of course, part of educating both students and clients is being on top of all industry advancements.
Do you have a standard pricing system for your service? If so, please share the details here.
In general, we work on per-project fees. These fees are based on the value to the client (a logo for a local dry cleaner has a different value than a logo for a national concern). Paul Rand, designer of the original logos for IBM, UPS, Cummings, and many others, once said that his fee was the same whether it took him 5 minutes or 5 months to figure out the solution. It all came down to his experience and channeling it.
A client once asked how long it had taken to design a certain poster we had done. While it was designed over the course of three weeks, the answer should have been "twenty years".
How did you get started doing this type of work?
It's all part of a continuum, that started at an early age. Keeping journals since the age of ten, sketchbooks from teenage years, decades of travel and understanding cultures of all kinds - whether the many cultures in the U.S. or elsewhere - have all added up to a life of visual storytelling.
What types of customers have you worked with?
The basis for all our projects is identity. While we are often asked to create that visual identity, build the brand, or even name the company or institution, that is not always the case. Yet every project has an identity of its own, and it is our job to understand the essence of that identity and find a way to present it to your audience or customer in a way that is not only appropriate, but differentiates itself from your competitors.
Describe a recent project you are fond of. How long did it take?
We are proud of all of our work that sees the light of day. We are happy to see our work on the shelves of grocery stores, which means our work may well be in your kitchen cupboard. We are happy when we get fan mail for our work in dvd packaging, by very discriminating connoisseurs. We are happy when we get requests from Australia or all over the U.S. to buy a copy of the Cormac McCarthy poster we designed. It's all good.
What advice would you give a customer looking to hire a provider in your area of work?
A client should understand they are hiring us to think, as we provide ideas. Those ideas just happen to be manifested visually, and in a manner that audiences repeatedly find compelling (based on feedback). Our process has been developed over the course of twenty-five years, and if our process is not messed with, the results are always successful. If the process is tinkered with, invariably there will be a problem. In short, let us do what we do best: make you look like a hero.
What questions should customers think through before talking to professionals about their project?
Our profession has been around for thousands of years. We were the guys and gals that were doing those cave paintings in Lascaux, France, honoring potential food or were doing those aboriginal paintings in Australia, defining a peoples history. Like any profession, there are those who look at it as a job, and those who find it their calling. Likewise, in either camp there are those who understand all aspects of it, and do great work. Again, like any profession, there are those who talk a good game, but have no clue as to create compelling, differentiating work, that will stand the test of time. We think the makers of the art in the caves of Lascaux did a pretty good job of making work that stands the test of time.