Q. Describe the most common types of jobs you do for your clients.
A. Ben Hogan once said "Golf is not a game of good shots, its a game of bad shots". What Mr. Hogan meant by this is simple. The game of golf is best played by minimizing the amount of bad shots hit during a round & minimizing the distance they are hit off target. This principle is the core of my teaching philosophies.
A typical full swing/short game lesson:
*A quick discussion of what the student would like to improve on and their physical limitations.
*An equipment check as the student warms up.
*Watch the student hit balls at given targets as if they were playing on the course.
*Explain their swing type and how to improve what they have.
*Give demonstrations/drills and insure the student fully understands what to work on.
*Observe the student as they practice and reinforce the proper movements.
*Allow the student to give & receive feedback on what they will practice.
*Answer any questions and schedule the following lesson.
For most of my students, improving their bad shots does not include a swing overhaul. The majority of golfers do not have the time it takes to grove a "textbook" swing, but with proper instruction and quality practice, realistic goals can be reached.
Q. What advice do you have for a customer looking to hire a provider like you?
A. When searching for a golf Instructor, look for the following:
-Can provide multiple solutions to fix a swing fault.
-A strong playing resume
-Utilizes High Speed Video Or launch monitor (no, not just iPads)
-Has a website with instruction material
AVOID the following "Instructors":
-Anyone who claims to know Mr. Hogan's secret and exploits it to sell golf instruction. Opinions are one thing, but selling Hogan's secret to sell books, lessons, (etc.) shows a major lack of class (ex. the "ONE PLACE GOLF SWING" )
-STAY AWAY FROM instructors that push the same swing method on everyone. (Example- Natural Golf or the One Plane Swing)
-Those who market their instruction with sucker terms such as "Magic move", "weird trick", "guaranteed",
-Highly Discounted lessons (you get what you pay for)
-Head Professionals and their assistants (they work too many long hours to have the time to stay on top of your game and their teaching skills)
-Instructors who "do as I say not as I do, I'm a Pro". If they have never hit a ball like a pro then they are not.
-These are generalizations and there are always a few exceptions.
Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?
A. The % of Golf Instructors (who are healthy) that cant seem to figure out how to shoot in the 70's. Let alone do it in competition with money on the line.
Its just my opinion and there are a few who are great instructors but are horrible at playing...... but I wouldn't pay Rosie O'donnell to be my physical trainer. No matter what she told me to eat or how to workout. "Lead by example" I say.
Q. What questions should a consumer ask to hire the right service professional?
A. Hey Pro...Can you at least break 80? (Hint, the majority of able body instructors can't or never could).
Give me examples of your success stories. How do I know you aren't giving the same advice to everyone? How much experience do you have and for how long? Do you offer bulk or discounted rates? What separates you from the others? Can you give me an example of some of your work?
Q. What important information should buyers have thought through before seeking you out?
A. You need to have the time to practice between golf lessons. I don't want to give the same lesson to the same student the next day. Although my income suffers from this method, I know that lessons are worthless without practice and repetition. Kinda of like getting in better shape - sitting on the couch all day watching t.v. workout info-commercials is not going to get you in any better shape. Even if you know everything there is to know about working out and getting fit, you still gotta put the work in.
Q. Why does your work stand out from others who do what you do?
A. I don't teach the same swing for everyone (Natural Golf, Plane truth etc.) The best teachers have a in depth understand of how a golf swing functions from person to person. Too often golfers get suckered into buying swing fads and then mixing different swing styles with others. The end result is confusion and frustration. They may help for a while but ask yourself this...If any swing style/fad was truly the best way to swing, then why do all the Pros on T.V. have different looking swings?
Q. What questions do customers most commonly ask you? What's your answer?
A. Question: "How do I hit my driver straight?"
Answer: Don't. Always play a draw or fade. Whether you curl it 6 inches or 30 yards like Bubba Watson. Trying to hit a straight shot with the driver will result in drives missed to the left and right, but rarely straight because everything have to be perfect at impact. And the faster your swing speed gets, the more off-line the ball travels.
Q. Do you have a favorite story from your work?
A. As I was working my a student of mine, the Head Professional was giving his own lesson right next to me. I noticed he was getting a little frustrated in getting his student to do something so he took the driver from his student and said something like "its so easy, just watch me do it" . The pro teed up a ball, rehearsed a few slow movements for his student to watch, then took a full swing to the ball. Apparently it wasn't "so easy" because he popped-up the driver so badly that the ball came back and hit him right between the eyes. Literally, right between his eyes. The force of the ball knocked him on his butt and split his face open (needed 10 or 15 stitches)
Q. What do you wish customers knew about you or your profession?
A. I don't work a typical 50 hour work week. I spend many long hours a day teaching and learning, but I love what I do and I'm pretty darn good at it. Although I would love to, I actually don't play and practice everyday. Most of my students play more rounds of golf than I do.
Q. How did you decide to get in your line of work?
A. Being named after a legend, you could say I had my path laid out for me early on. My Father told me as a youngster "to succeed in your career, be the best at what you do". Since I was pretty good at the whole playing golf thing and I always had a passion to learn more about the game - Its the perfect line of work for me.
Q. Do you do any sort of continuing education to stay up on the latest developments in your field?
A. I'm a sponge for new data and research. I enjoy spending the time to study new facets of the game and incorporating them into my Instruction. I love playing the role of the nerdy guy in class who has the answers to the tests who everyone cheats off of. That's all golf instruction really is, an instructor that is essentially just saving you the time from having to spend endless hours studying.
I believe the best golf instructors throughout history take the more challenging road and do their own homework. I don't see the point in sitting in a class to stay on top of some trendy method. Let alone PAY someone thousands of dollars for the right to slap another worthless "Level I" or "Level IV" next to my name.
Q. If you were advising someone who wanted to get into your profession, what would you suggest?
A. Golf instructors: don't worry about knowing more than the next guy. I've noticed the guys that fail are the ones who like to prove how much they know - but have no idea how to apply it to help students.
Swing methods are a joke and nearly all of them follow the "Mary Kay" model. Only you're financially committed to selling overpriced garbage.
Golf pros: With all the years and amount of money it takes to become a PGA member..... Spend the 4 years of school and become a doctor or lawyer. HA!
Q. What is your greatest strength?
A. My greatest strength is my ability to provide "custom fitted golf lessons". I have a more advanced knowledge of the golf swing /game so I do not subscribe to a single teaching method. Much like getting fit for golf clubs, the one size fits all method is outdated and inefficient.
Q. Write your own question and answer it.
A. Q: What Clubs will you play with in 2015?
A: They will have my name on them