Understudy Marketing

Introduction: Marketing strategy and consultation, specializing in digital media & measurement. Bring me in to pinch-hit at your agency in media or account service, leverage me for a pitch or QBR, or let me create a results-focused direct response marketing program. Digital marketing changes at a rapid pace. Measurement is evolving rapidly, mobile continues to struggle with conversion metrics, and clients are expecting agencies to be data warehouses as well as strategic, creative experts. These are all challenges with the industry, but they are also what makes it fun and interesting. This constant change leaves new opportunities for advertisers to test new tactics and get ahead. And as a speaker and teacher, I love helping others discover their love for marketing as a service.