Introduction: When it comes to marketing, it can be difficult to know where to start, when to end, what’s effective and what’s a waste of time. There are countless resources available online, but most only provide short-term ideas and tips that you then have to piece together. All-in-all, developing a marketing plan from scratch can feel overwhelming. Unfortunately, a lot of businesses end up taking a guess and hoping for the best. After years of working with
Fortune 500 companies, I felt like it was time to help small business owners take the guessing game out of their brand and marketing strategies. As a licensed, independent consultant, I guide small service businesses in crafting holistic plans that help their brands stand out.