Introduction: 💡 The #1 rule of branding is __________ .
CONSISTENCY
Tip: Confirm any Marketer you hire can correctly complete that sentence.
👉 ABOUT US
Effectively marketing your small or medium-sized business (SMB) requires understanding your target market's pain points and positioning your unique solution as the best remedy to alleviate that pain.
Our work together begins with a comprehensive Client Needs Analysis. During this consultative call we ask a series of questions that will help identify your marketing needs and your unique selling proposition. By the end of the call we will have specifically defined your goals so that any strategy, plan or solution implemented ties directly back to your objectives. This is how you achieve maximum Return On Investment (ROI).
When it comes to budget-friendly marketing services choices are often limited to “shops.” They may have marketing services you seek, but they offer little-if anything-in terms of personalized service and customization. Their business model is turn and burn. You are a number. A quota that needs meeting.
Or, there’s an app for this. And an app for that. And you’re probably being targeted by many of them on social media right now. But without a Marketing Plan, without someone to act as Brand Guardian, the result is a series of disjointed messages and creative across multiple online destinations and customer touchpoints. We've witnessed these apps become an enemy to branding (where consistency is the #1 rule). It is sacrificed in the name of budget and ease.
There is simply no "shop" or app that can take the place of human marketing, and that's where we come in. As Owner and Chief Marketing Consultant of PHANTOM POWER Marketing (est. 1999), I have overseen the delivery of fully integrated Marketing Solutions to SMB's, entrepreneurs, entertainers and more.
Bringing Big Agency experience to Small Businesses is a source of pride for us. Our capabilities are extensive, below is a descriptive list of some of our core offerings.
We invite you to reach out if you would like more detail regarding Marketing Solutions that align to YOUR needs.
👉 OFFERINGS
• Content Marketing / Copywriting
Marketing visionary Seth Godin has stated “Content Marketing is the only marketing left.” We agree. First, there’s no such thing as ✨SOCIAL MEDIA MARKETING✨ without content. Today’s buyers demand creative, relevant and compelling content from the brands that are important to them. Content marketing fills this need by creating impactful content and optimizing its distribution across a wide range of channels and customer touch points. In addition, an effective Content Marketing strategy builds online presence, attracts followers, advances sales cycles and establishes you as an expert in your field, ready to help solve a need, whenever that need arises. From blogs, to White Papers and eBooks to interactive Quizzes and Polls, we’re ready to create a content library for you that will grow your organization’s thought leadership agenda and position your brand as an industry leader.
Tiered Discount Packages Available
Ask About Our Monthly Rates
• Visual Content Marketing
93% of senior marketers say Visual Content is either important or critical to their overall marketing strategies ( CMO Council), and there’s no denying video, as it comprises 80% of all content online today. It is imperative you infuse your brand’s storytelling and authenticity with visuals and we are here to help. Whether you’re looking for attention-grabbing custom videos, a suite of graphics for a specific campaign, or infographics to demonstrate a concept, we have the proven experience to design and craft visuals that will engage, delight and influence your audience.
Tiered Discount Packages Available
Ask About Our Monthly Rates
• Hashtag Marketing Strategy
Looking for attention? Whether it’s for your brand, a specific promotion, an event or product launch, you will need a solid hashtag strategy to be found on Instagram. Our Smart Hashtag Generator will examine your keywords and produce hashtags that are relevant to your audience. In addition, these keywords will uncover posts by your top competitors. Monitor them so you’re always one step ahead. This very nominal investment pays off #♠️♠️♠️!
Ask about our Smart Geotag Strategy
• Web Design / Copywriting
It only takes 50 milliseconds for users to form a first impression of your website, you need a website that engages people on an emotional level and connects with them immediately to address their needs at rapid glance. Having an informational website is a great way to get your name out there. But having a website that engages your visitors in a way that leaves an impression can take your business to the next level. Our experienced team of web design and development experts, together with our award-winning copywriters, will create an online destination for you that converts web visitors into qualified leads and leaves a lasting, favorable impression. In addition, we will use a user-friendly platform and offer you training on Content Management so you are not married to your developer. No more paying $80 to change a period to a comma. We take a true “teach you how to fish” approach.
Ask About Our Monthly Rates
• Landing Pages
Custom Landing Page design, development and hosting with real time lead delivery straight to your inbox or phone. Twice certified by industry leader’s Hubspot in Inbound Marketing, we’re poised and ready to create a high-impact Landing Page with best-in-class data capture. Whether you’re offering a free White Paper or eBook download, have created an interactive quiz or poll, or wish to place a gateway page in front of any online content, our Landing Pages are designed to maximize conversion rates sending leads directly into your sales funnel.
Tiered Discount Packages Available
Ask About Our Monthly Rates
• Email Marketing Template Design
Of all Marketing tactics, Email Marketing consistently proves to yield the highest ROI; typically $44 per $1 spent. Email Marketing is a must if you wish to nurture your leads driving them further down the sales funnel toward closing. From simple to sophisticated, we’ll get your Email Marketing Template up and running and if you need further training on customization, we’ll deliver that too.
Tiered Discount Packages Available
Ask About Our Monthly Email Marketing Rates
• Press Releases
The most successful people in any industry understand the impact a well-worded press release can have in their field. Upcoming entrepreneurs use them to advertise their products and services. Aspiring entertainers post tour dates, openings, and social events. Scholars in the science and technology spread the word about new discoveries and achievements. When the time inevitably comes for your organization to reach out to the public, don’t trust your press release to anyone. Trust it to someone who also serves as a published Editor, and knows exactly what to write and how to write it in order to get media placements.
Optional Distribution Service Available
• Real Estate Listing Presentations
Certified in both Solution-Based Selling and the Client Needs Analysis process, we know how to write and design interactive Real Estate Listing Presentations that will resonate with your home seller. And, we’ve been doing it for over 15 years! We know what a personal industry real estate is, we understand what sellers are looking for in an Agent or Brokerage, and we have the design, presentation and copywriting skills needed to create a Listing Presentation that will wow your prospects and win you clients.
Ask About Our Full Suite of Real Estate Marketing Services
Ask About Our Monthly Rates
• Resume Writing Services
The job market is fierce. This time around, you want more fire power. If you have to spend money to make money, you better get it right. That’s where we come in. Certified by the CPRW in Resume Writing, we understand how to write and craft a high-impact, current resume loaded with the keywords the latest Applicant Tracking Systems (ATS) are using to choose your needle out of their haystack. This is a highly consultative process, so expect to be involved, largely through questions customized to your career history that you will be presented in a Word Document so you may answer at your leisure. Our services have built-in revision rounds based on your feedback, as well as multiple versions and formats for electronic submission to ATS systems and attractive PDF’s formatted for emailing and print. Our resume writing services include a Cover Letter for one job opening of your choice along with coaching on how to customize your cover letter and resume for future submissions. We are also skilled in Interview Coaching. We can help get you in the door, but we want you to succeed once you get there. I know there are a lot of “Resume Writers” out there who have burned desperate job candidates. With our track record and 20 years of Marketing Experience, we have the skills and expertise to MAKE recruiters take notice leaving an impression that will shrink the competition.
Ask About Our LinkedIn Profile Make-Overs
• New Business Proposals/Presentations / Business Development
PHANTOM POWER Marketing understands that a New Business Proposal represents a first impression of your company, a marketing tool and a sales opportunity. We also know that it can create obligations of performance and even present opportunities for loss. For all of these reasons, proposal writing is serious business.
Experience Matters. Certified in the solution-based selling process, our proposal writing experts have a proven track record of successfully presenting high value solutions for or in response to diverse business types. We have prepared New Business Proposals for presentation to over 50 Fortune 100 companies and were instrumental in the Proposals that sold a fully integrated Marketing Campaign to Wal-Mart on behalf of A&E Television Networks, as well as the presentation that secured the naming rights to P.C. Richards Theatre (now i❤️Radio / P.C. Richards Theatre) in downtown Manhattan on behalf of ClearChannel Radio Networks.
• Strategic Marketing Consulting
Many business owners, entrepreneurs, and shareholders lack access to a strategic marketing consultant. Fewer have a firm grasp on modern marketing. With a proven track record, our strategic marketing consultants will help you understand and leverage modern marketing techniques. We offer big-picture guidance at part-time prices. Through a series of phone consultations we will review your business plan, customize marketing campaigns tied to your goals and objectives and discuss how to leverage the fundamentals of today’s critical and modern-day marketing tactics for maximum ROI. You can trust the insight and leadership of a veteran marketing professional who has been executing solutions like the ones we will explore for small and medium-sized businesses as well as Fortune 100 companies for 20 years!
👉 READ WHAT OUR CLIENTS ARE SAYING & VIEW MY RESUME
www . linkedin . com /in/JenniferPricci
👉 SEE OUR WEBSITE FOR FULL CAPABILITIES & CASE STUDIES
www . phantompowermarketing . com
