Lisa Pierson

Introduction: ★Leave competitors in the dust with conversion strategy and copy.★ "Don’t let Lisa’s quiet nature fool you. While hustlers are shouting from the rooftops, Lisa is actually at her desk writing some of the best copy I’ve ever read. She’s a calm, dependable copywriting talent for businesses that want substance, that want results and that want copy their competitors will envy, their customers will adore and their accountants will high-five each other about. Hire her." Joanna Wiebe, Cofounder of Copy Hackers and Airstory Conversion copy & strategy at its best starts with heart, caring & understanding - about your readers (aka PEOPLE) & what your product or service can do to make their lives better. Emphasis is always on the people part, people. This will drive the actions you want - whether that’s buying, subscribing or signing-up. So you can grow your business and make more money. I write for people first - for their hearts & their minds. Funnybones too. “I really like the style and humanity that permeates Lisa’s emails.” Andrea Nagar, PhraseExpander As a conversion copywriter & strategist I combine the science of persuasion with the art of writing to move people emotionally. And yes, to take out their wallets. Because when I do my research to learn everything I can about your reader - noticing nuance and finding patterns - they’ll respond because I write just for them. I’m writing to their deepest desires - even if they never knew it was a desire. If you’re looking for copy that resonates with your clients, then let’s make YOU more $$$$$ with: ★ Landing Pages that pull readers in, keep them engaged and create more clicks ★ Email campaigns that will get read - not deleted - AND create a “gimme gimme” feeling the next time you appear in their inbox ★ Sales Pages that go straight to the heart & make ‘em wonder “where have you been all my life?!” ★ Web Copy that answers questions, solves problems & gets readers hot’n bothered about your product or service I love helping my clients really understand their customers – this is the key to making more money. When you understand your customers, you can meet the conversation taking place in their head and move them to a place you want them too. I find businesses often mistake their customers for themselves and just make assumptions. You can’t speak to your customers if you don’t truly understand them.