a Fresh Copy
About this pro
Is your list of content to create crushing? If you’re stuck - on a brochure, midway through a whitepaper, or a underneath a pile of unwritten copy, I urge you to consider a Fresh Copy. I believe in being fresh, clear, and direct in communication - no jargon, no unnecessary complexity. Trained in journalism in college, I wrote professionally for local city papers in both Texas and Washington, D.C., and later freelanced for online publication eHow. I made a career move into market research, garnering business skills as I, together with two peers, founded a business unit and strategized ways to serve demanding management consulting clients. Messaging, in e-mail, presentation, or whitepaper form, is paramount to reach this elite audience well. In my role leading delivery for market research clients, I daily translated complex programming concepts and research jargon to hurried consultants, or reframed a cryptic, frustratingly succinct message for my still-learning team of project managers. Effectively, I am constantly rebranding and repackaging messages to reach the right audience well. Now, I delight clients in the education, non profit, and business sectors, delivering well-written messaging to connect with customers and achieve objectives. Will you let me do the same for you?
Kelsi is professional, responsive and great to work with.Apr 6, 2017Verified
- What should the customer know about your pricing (e.g., discounts, fees)?My standard approach is to price per project, and outline the deliverables included. For example, a project writing a blog post may be priced to include a first delivery and one round of revisions.
- What is your typical process for working with a new customer?When I'm working with a new customer, it's important to understand a few key things: What is the mission of your company? What is your brand message? What do you hope to achieve from the project we're working on together? How will you measure the success of your project? This can be sent in written communication or discussed by phone. You can also point me to your website or blog to get a feel for your overall "tone" and personality.
- What education and/or training do you have that relates to your work?I studied journalism in college, writing for the student newspaper as a staff reporting, features editor, and then managing editor. Along the way, I also interned at local city and community papers. In my professional life, I moved into market research, and supported our marketing team with whitepapers, client presentations, fact sheets, and blogs. My work with a Fresh Copy blends a love of writing with experience crafting messaging with a purpose.