Dickerson Landscaping

Tallahassee, FL

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About this pro

How does your business stand out?

Dickerson Landscaping builds beautiful landscapes through environmentally sustainable practices. We have been serving Tallahassee since 1987!

What do you enjoy about the work you do?

When we see the customers face after a project is completed, we really see the purpose of our work. Creating beautiful safe spaces for people to enjoy.

Location

Tallahassee, FL 32308

Years in business

30

Number of employees

18

Reviews

3 Reviews
  • Randy N. Dec 15, 2016
    We appreciate you William and Team!
    Dickerson Landscaping has been maintaining my agency's lawn and area around our building for several years. They are always reliable and do great work at a reasonable price. Hats off to their professional services! Randy Nicklaus, 2-1-1 Big Bend.
  • Tom T. Dec 13, 2016
    I love my backyard!
    I have used William's services both for landscaping plans and landscaping work and have been very satisfied with the results. I also know at least a dozen other persons who use his services and are likewise satisfied. In addition their prices are very fair and the level of professionalism is very high.
    William D. Dec 13, 2016

    Thanks Tom!Type your response to this review.

  • Alan D. Dec 13, 2016
    Great company
    I wanted to tell you what a great job your crew did in cleaning up our yard after Hurricane Hermine. Grace and I really think that the crew met a very high standard in doing the clean-up work. Our yard was a mess and now it is as if there had never been a storm. I know that your crew worked very hard to get our yard looking nice, and they certainly got the job done. We can't thank you and your crew enough for the work that they did. While I am at it, I must also give you a long overdue thanks for the great job your team did in putting in our front walk way and the steps leading to our neighbor's house. These two projects came out just fantastic. We enjoy the sidewalk and the steps everyday. We truly owe you a debt of gratitude regarding these two projects. I realize that our yard is a small one and that the sidewalk and steps were relatively small projects for you. Yet your teams put the efforts in to our jobs with just as much expertise and enthusiasm as they would have for any of your larger projects. We greatly appreciate that. Your teams do a great job, and that shows great leadership on the companies part. You have selected good people and they really do the job right for you. Thank you so much for the great work that you have done for us. Very Truly yours, Alan.
    William D. Dec 13, 2016

    Alan, we are so thrilled to hear that! We love working for you

Q&A

What should the customer know about your pricing (e.g., discounts, fees)?
We have a general cost of labor that factors in with our estimated time for the project and the cost of materials.
What is your typical process for working with a new customer?
Our typical process for working with a new customer is to approach the situation as a collaborative process. We want to understand what they are looking for and design and install it with the utmost accuracy. Consistent communication and understanding is a must for us.
What education and/or training do you have that relates to your work?
Over 30 years of experience in designing and building hardscapes.
How did you get started doing this type of work?
Check out the article written about us in Total Landscape Care magazine! William Dickerson’s early work as a landscaper and natural creativity set him on a course for success. As a teen, William Dickerson was on the path to his future career but didn’t know it. It took the guidance of a man who would later become Dickerson’s mentor to show him the way. Today, as owner of Dickerson Landscaping in Tallahassee, Florida, with 22 employees and more than $1 million in annual revenue, he quickly acknowledges the importance of seeking out the counsel of others to ensure a successful business. “It was life changing for me,” he says. When Dickerson reached his junior year at Florida State University as an economics major in the 1980s, he worked part-time caring for landscapes at residential properties and a church near campus. He enjoyed the creative aspects of the work, and had a knack for it. But at the time, landscaping was a job, not a career. Then he got to know Manuel “Manny” Leon Ponce, a professor in FSU’s interior design department, while caring for Ponce’s yard. A respected and influential interior designer who lectured around the world, Ponce came to epitomize success to Dickerson. Yet the relationship started because of a mere offhand observation. “I was standing in his house waiting for my check and noticed a copy of an architecture magazine on the table, and Manny was on the cover. I started to thumb through it. I asked him, ‘How do you get here?’” Dickerson says. The two fell into an easy conversation, in which Ponce encouraged Dickerson to take some design classes at the university. “I told him I had no interest in learning about fabrics, and he laughed,” Dickerson says. “He explained the design principles of landscape and interior design were basically the same. He was right.” “I needed to learn about drafting and various design principles to be really successful in the landscape industry.” In that moment, Dickerson began to see the potential of a career as a landscape designer. “I needed to learn about drafting and various design principles to be really successful in the landscape industry. I already knew the plants,” Dickerson says. Ponce spoke with the dean of the interior design department, who allowed Dickerson to tailor a program of study to fit his needs. He graduated with a degree in economics, but had a slew of practical design courses under his belt. “Manny is the reason I’m in the field today,” Dickerson says, and then adds with a laugh, “I have him to thank and him to blame.” Dickerson’s hands-on experience coupled with his formal education provided the foundation to build a successful business that would weather tough economic times. Dickerson’s true beginnings in landscaping came at age 11, caring for the lawn and plants at the apartment complex in Orlando where he lived with his family. Soon after, he started maintaining private gardens around Orlando, eventually acquiring 27 accounts. He did whatever was needed to keep clients happy. “The day might start off with mowing the grass and end with washing the car,” he says. On summer breaks from college, Dickerson worked in the landscape department and outdoor services at Disney World. He might begin work at 3:30 a.m. under spotlights, preparing an exhibit before the park opened at 10 a.m. “Or, they might close a section for 30 minutes and let us run in and replace some impatiens and get out,” he says. “I pulled out a lot of flowers in their prime because if they were on their way down, they weren’t good enough.” After graduating from college in 1991, Dickerson started his landscaping business and nursery. One of his biggest regrets is that he didn’t work for someone else before this venture. “I could have learned a lot from my mistakes on someone else’s dime,” he says. He shares that tip with students he mentors through various organizations. But business was good, and it was hard to resist going out on his own. He retained many of his old clients from his earlier years and added new ones. The warm, subtropical Florida climate kept his crews busy year-round, and positive word-of-mouth made the business thrive. He even took on a project at FSU, where he landscaped part of the campus near the football stadium. It was one of several commercial projects he accepted. But he didn’t enjoy the commercial jobs as much. “If you truly care about horticulture, you should stick to residential jobs. There is a lot more creative freedom. With commercial jobs, it’s more about the bottom line, and there are too many people involved in the decision making,” he says. The company was such a success he stopped taking commercial jobs, opting for the residential work exclusively, where clients were paying top dollar and focused on beauty. Currently, Dickerson Landscaping is a full-service company, offering maintenance, renovation, design consultation and plans, plant installation and hardscaping that includes fencing, decks, patios, water features and outdoor kitchens. Dickerson also manages a retail office space/showroom near downtown, as well as a wholesale nursery in nearby Monticello, Florida. The majority of his landscape installation projects are residential and handled by two crews. For landscape maintenance, approximately 70 percent is residential and 30 percent commercial, and is served by two crews and one “clean-up crew,” which specializes in renovating overgrown landscapes – a situation that arises often in tropical climates.
What advice would you give a customer looking to hire a provider in your area of work?
When looking to hire a provider, take a long time researching them. Look at photos of their work (make sure that they are really their photos and not stock images.) and read their reviews on google. Knowing their background and their reputation is huge. Don't just go for the cheapest price. We often get jobs to where we have to fix problems that could have been avoided if the proper team and the proper materials were used.
What questions should customers think through before talking to professionals about their project?
What is your budget? What are you wanting to use the space for?