Introduction: As a scuba diver, an Eagle Scout, and a lifelong kayaker, I make it my prerogative that my students won't just swim when they leave me. They also learn survival skills, rescue swims(one of my 5 year olds can rescue me, a 6'7" 230 male from the pool), multiple strokes, diving and a lot of positive self-thinking.
Seeing Girl A go from frantic, "Jaws is coming" doggy paddle for a max of 5 feet in our first lesson to "7 or 8 freestyle laps today?" In the Olympic pool a few months later was when I got hooked on coaching. I have several references available and everything is word of mouth. That's why my business has grown so much.