What types of customers have you worked with?
A lot of what I do is voiceover for colleges, high school students, young adults and young parents. Most often I'm hired to appeal to individuals between 13 and 35 - tweens and teens in need of guidance (or they have a little cash to burn), college recruitment videos and internal college presentations, up through projects appealing to young families and issues young adults face. I also voice a lot of e-Learning projects as my clients find my voice easy to listen to for long periods of time and assertive but friendly, an ideal combination for teaching materials.
What advice would you give a customer looking to hire a provider in your area of work?
Seek out a voice over professional who has their own website and an email address at their own domain. These are small pieces of the puzzle that show the amount of care and thought an individual puts into their business, and likely is a reflection of the care and thought that may go into your project. Our business is heavily web-weighted and an outdated or bad website is a reflection of how up to date (or not) a voice talent is with technology.
Also, the voice talent should be willing to provide a short audition read for you. This will give you a real taste of their studio quality, ability to follow direction and script interpretation skills.