FAQs
- What should the customer know about your pricing (e.g., discounts, fees)?
Fixed fees, quoted in writing before you sign, with no hidden fees. The Empty Chair Offer is $7,500 for 90 days with a guarantee of fifteen paying patients: miss it and the full $7,500 comes back. It needs $300 a day in ad spend, paid by the practice directly to Google and Meta and never marked up. Practices not ready to fund ads can start with Dormant Chair Recovery: $5,997 over 60 days, booked from your own patient list, with no ad spend.
- What is your typical process for working with a new customer?
It starts with a call with me, Dustin, to check whether the numbers fit: what a new patient is worth to you, how many more consults you can handle, and whether you can fund the ad spend. If they don't fit, I'll tell you. If they do, you get the full written agreement before anything is signed. Then I fix what's leaking patients (website, Google Business Profile and follow-up on new inquiries), launch the campaigns, and report in booked consults and paying patients.
- What education and/or training do you have that relates to your work?
I've spent years building websites, running ad campaigns, and optimizing local businesses for search. Beyond hands-on experience, I stay current through ongoing training in Google Ads, Google Business Profile optimization, SEO best practices, and modern web development frameworks. I also bring a background in compliance and analytical work from my professional career, which translates into a detail-oriented approach to client projects — whether that's structured data markup, technical SEO audits, or making sure every page is properly indexed and tracked.