Video production companies and independent professionals can edit home videos, music videos, commercials, short films and full-length movies. Source material in need of editing can be as short as 30 seconds to hours of footage. Video editing services include assembling video footage into a final piece; adding chapters and menus, motion graphics (such as titles, logos and name cards), voiceover, and music; adjusting brightness, contrast and color; taking care of image stabilization, and much more.
According to NEO Digital Media in Tallmadge, Ohio, video editing prices depend entirely on what outcome the client wants. Final costs increase for more complex projects and for higher final production values.
The more source material (original video footage) to be edited, the higher the cost. Watching and organizing all the footage takes time and the trained eye of a video production pro. In addition, the longer the finished product, the higher the final cost because the polishing work of color adjustment, image stabilization and other "post-production" tasks take time. Here are a few pricing examples for simple video editing projects:
FeatherDot Productions in Orlando, Florida
- Starting rate for editing of video content: $145
Three-minute, pre-shot video: $350–$400, including basic 2-D graphics and image and audio enhancements
- This type of project takes about a day and a half to complete.
30-minute, pre-shot video: $1,000, including basic 2-D graphics and image and audio enhancements
- 90-minute, pre-shot video: $1,500, including basic 2-D graphics and image and audio enhancements
In addition to video editing, professionals can add in graphics, create chapters and menus, and provide voiceover and music overlays to the final product. The more bells and whistles, the higher the total cost. Here are a few examples of add on costs:
- Cinematic logo reveals, movie trailer titles, social media calls to action and voiceovers: $85–$200 each, depending on video length
Half day of on-location voiceover services: $250, starting price
- Half day of on-location editing services: $250, starting price
When clients request full video production services rather than just editing, costs increase dramatically. The video production company handles every aspect of a project from start to finish, including concept development, script writing, voiceover, filming, lighting, audio, editing and post-production. NEO Digital Media charges $1,250 for full production services on a three-minute video. In addition to all video components, this price includes basic 2-D graphics and image and audio enhancements.