Video editing add-ons
Your production value — how polished you want your video to be — is often determined by the number of add-ons you choose to include. In addition technical video editing (cutting and splicing film clips together), professionals can add graphics, create chapters and menus, and provide voice-over and music overlays for the final product. The more added elements, the higher the total cost. It's helpful to consider exactly what you want the final product to be like, whether you want your wedding video highlight reel to be perfect or are making a commercial spot for social media that may garner millions of views. For commercial projects, investing in a more polished outcome can bring you a greater return on your investment. Here are a few examples of add-on costs:
Full production of video
If you are starting a new video project from scratch, such as recording a conference your nonprofit is hosting or filming a local TV commercial for your housecleaning company, you may want to turn every detail over to the pros. When clients request full video production services, the video production company handles every aspect of a project from start to finish, including concept development, scriptwriting, voice-over, filming, lighting, audio, editing and post-production.
Not surprisingly, full video production services cost much more than basic video editing of footage you provide. The video production pro is creating something from nothing on your behalf, working with you to transform your concept into a fully formed commercial, video, film or documentary. You are paying not only for the video editor's time and skills, but for lighting, sets and staging, videography work, story creation, and much more. For a smaller production you may just be working with one to three people for this process, but for a large-scale video production you may need an entire crew. Depending on what you need, how long your film is, and the extent of your post-production edits, costs could range from under $1,000 to many tens of thousands of dollars. Here's one example of a full video production cost for a small project:
$1,250: Starting rate for a 3-minute video. In addition to full production components it would also include basic 2-D graphics and image and audio enhancements.
Hiring a video editor
If you are new to working with media companies, whether you are seeking their services for personal or professional reasons, there are a few strategies you can employ for finding the right fit. First, consider what you plan to do with your edited video. If you want to highlight the merchandise you sell on your professional social media accounts, look for a video editor who excels in commercial social media shorts and has an aesthetic that you like. If you are seeking a video editor to work with personal footage, such as a mini-documentary of your culinary adventures in France, target a pro who has experience and beautiful clips of other travel videos they have edited.
In addition to making sure the pro has experience with your type of content, look through their entire portfolio to get a feel for their style. Ask yourself if you are drawn to their work and if you are compelled to watch their videos — because in the end, you want people to be unable to stop watching your final product. Next, research reviews to see if other customers have had a positive experience with the video editor and were satisfied with the final product.
Carefully compare costs and services. When getting quotes, remember that lowest cost doesn't always reflect true value, especially for videos you plan to use professionally. Confirm what services are included for the cost, and take into account the production value of the editor's portfolio, their reputation, and their years of experience. Talk with the pro, and don't hesitate to ask lots of questions to make sure you're comfortable with them, they listen to you, and you communicate well with one another. The video editor will be using your raw material to tell a story for you, so you want to be sure they understand your goals. Most pros will require a deposit for their work.
Be sure you have a signed contract that specifically outlines all the details of the editing work and any add-on post-production work to be done. Confirm that final cost is included in the contract and that any timeframes and deadlines are specified. As with all professional services, clear contracts make for happy customers.Find the right video editor for your project.
Pro tip:
Read client reviews and follow up with references to make sure you're choosing the right video editing company for you. For more, check out our tips for smart hiring.