Digital People United with Lana Layne
Digital People United with Lana Layne

Digital People United with Lana Layne

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Introduction: I am a digital strategist with over 10 years of industry experience. I focus on people, not the technology. Digital changes fast. People drive technological innovation. We live in a hyper-connected world, with the hundreds of social media channels. Studying the shifts in behaviors on various social channels is exciting. I am a multifaceted digital media specialist with over 10 years of experience. Working multiple industries enabled me to develop many technical skills. I worked on over 100 digital projects in various roles, including digital marketing director, content producer, U/X designer and project manager, to name a few. My diverse skills allow me to conceptualize digital projects beginning to end, delivering messages that drive people to act. I’m passionate about studying peoples’ behaviors and personas, in turn, it guides me in developing successful campaigns. I have the following snapshot: * Digital Media Enthusiast * Avid Reader, topics range from marketing, psychology, economics and more * Social Engagement, Social Listening and Social Media Presence Scientist I have the following experience: * Digital marketing strategy * Plan, manage and evaluate quality digital content creation * Assess market trends and data for growth opportunities * Web development * Influencer's and blogger's strategy * Digital marketing, traditional marketing, Web Analytics and inbound marketing I have the following skills: * Multimedia content production * Social media programs * Brand development * Multichannel marketing strategy development * Programming * UX design “Able to turn ideas into revenue better than most, her professionalism and ability to help clients in meaningful ways is second to none. She is value-add personified.” Viewing clients as partners allows to understand and execute their goals. I love teaching people how to use digital channels to amplify their message and create action. “A force of nature, true connector." I enjoy connecting with others, it crosses over onto my personal social media platforms. My social media efforts primary objective is creating a valuable network to learn, get inspired and collaborate. I plan, analyze, recommend and implement multichannel marketing strategies to meet marketing goals. I bridge the web, email, mobile, social, and traditional advertising together to create marketing plans that drive action. I develop solutions to meet clients' objectives based on consumer insights and data. I work with cross-functional teams to develop ideas that resonate with both clients' and consumers' needs. A few of my consulting services: 1. Closed loop digital strategy development strategic consulting that includes business plan, sales, branding and marketing development 2. User experience(UX) design, website design and development planning management and website traffic strategy 3. User/consumer acquisition and retention planning 4. Multimedia content production 5. Inbound marketing 6. Email marketing 7. Social media management/marketing 8. Digital marketing training and guidance 9. Mobile applications testing, user acquisition, and planning
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