Dan Hunter is a fascinating public speaker. In addition to our personal conversations, I have seen him present at over a dozen events, and he has a rare stage presence that makes him a joy to listen to.
His program, Swordsmanship Selling, is a unique approach to a very common topic -- closing a sale. Rather than making the goal about simply getting the customer to say "yes", Dan takes the conversation in an entirely different direction. By doing so he helps sales staff to create far stronger and longer-lasting relationships with their clients.
Standard wisdom pits the client and the salesperson against each other in a negotiation. But in Dan's method, the salesperson pits himself against the *other salespeople* vying for that client's business. In this way, a salesperson sees himself as a "sword for hire" that understands and defends his client's interests. His goal is *not* to close a sale -- it's to earn the trust of his client and prove why he is the best match for their needs.