Introduction: I love to help a new business get started with their brand. I can sometimes hear the excitement in their voices when their idea begins to take shape and really come together. It makes me excited for them, and it is a good feeling.
Definitely the diversity of projects. I would go crazy if I had to do the same thing every day. I know it's a job, but it also feels like a hobby, and who doesn't like to make money from their hobby?