Motionista FX

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About Motionista FX

"We must use time as a tool, not as a crutch." - John F. Kennedy

Today is gone; tomorrow is here, and the future? Well, that's where I'm at, and motion graphics are everywhere! They are on digital billboards, websites, television shows, feature films, YouTube videos, and smartphones. It's time to move your business into the future. I can help.

I'm Gabe Espinoza, and I'm a motion designer. I creatively produce moving images that can either help advertise and market to your targeted audiences, or provide digital information creatively through video/animation.

Utilizing the latest technology, I provide high-end, quality graphics that are done quickly and efficiently, so you can meet your deadlines.

So, please review my website. When you're ready, I'll be ready. Let's make this happen.

- Gabe


Paramount, CA 90723

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Question and answer

Q. Describe the most common types of jobs you do for your clients.

A. I creatively produce moving images that can either help advertise and market to your targeted audiences, or provide digital information creatively through video/animation.

Q. Describe three recent jobs you've completed.

A. Designed and Composited the new promotional campaign for E! Entertainment called "Expensive Taste premiering in E! channel and website throughout 2015.

Designed Open/Close animations for Puma Sizzle Reels Highlighting "Jadeveon Clowney" of the Houston Texans.

Animated for Dolby and Disney (dual clients) "Tomorrowland" outdoor media screens for selected IMAX Theatres.

Q. What advice do you have for a customer looking to hire a provider like you?

A. Provide proper information. The more information regarding the project, the better. If you have an idea of what you're looking for, perhaps a look you've seen online, send a link or jpg, make a collage of what you like to send. If you don't have an idea or look, tell us more about what you want to achieve with the video/animation. What is the overall goal you would what the animation/video to do for you. People like us can create beyond imagination, just help us see what you see and it'll happen.

Q. If you were a customer, what do you wish you knew about your trade? Any inside secrets to share?

A. Communication. That's also the secret, if you can communicate across the board, you're going to get what you want more easily and efficiently. It's like going to a mechanic, you don't know what's wrong with your car, but you need to get it fixed, the mechanic is going to look at you like, well....what's it doing. Funny how we revert to making funny noise to imitate a car and the mechanic knows automatically what's wrong with your experience, right? Same with us, you're going to come in and tell us, I need graphics. We'll respond: "Ok, what kind of graphics", you wouldn't know where to start. Instead of making weird sounds, you'll provide pictures or references, then, we'll know what you're talking experience, right?

In Short, knowing how to communicate properly will ensure a more efficient workflow for a better end product.

Q. What questions should a consumer ask to hire the right service professional?

A. Common questions is: How fast and how much? I have a banner in the office that contain 3 sayings. "Good", "Fast", and "Cheap". the catch is you can only pick two.

The other question commonly used is: What exactly do you do? or how can your service help us?
Every contractor, or designer should be able to answer this question, if not...keep looking.

Q. What important information should buyers have thought through before seeking you out?

A. If you're product is ready to go, you're prototype is made and/or campaign ideas are set, you come to seek us, We are the visionaries that will bring the idea to life....or at least see them visually.

If you're looking to give a facelift to an existing logo/brand. Have the idea planned out of what you're looking for, maybe an inspiration to something the company evolved to, or even a new product you're pushing to release to incorporate, whatever the case may be. We help visualize to your client the possibilities of what if can do for them, we help sell and imprint the idea using visuals.

In short, have the idea down on paper, and if you have visual references, that'll do.

Q. Why does your work stand out from others who do what you do?

A. I don't stand out, I stand up to quality and precision. Every competitor will probably use something that has been done, or similar to a point where it's even called a template, I believe each client should have their own unique stamp or signature to a project. If you're going to pay for something different, you should get something different, standing out from the competition is okay, meaning you can make the template more creatively than others. I stand up to the expectations needed and will stand by my work to increase your business.

Q. What do you like most about your job?

A. I love the fact that I can start with a project, and finish it. Every time I complete a project, I tend to watch my work over and over again. I also learn something new with each project, something a client will ask for and I've never done, or it's never been done before. Challenges and learning is most rewarding to me.

Q. What questions do customers most commonly ask you? What's your answer?

A. I think the previous question: "What questions should a consumer ask to hire the right service professional?" has the answer to this one.

Q. Do you have a favorite story from your work?

A. I was working late night on Mad TV's animated skit sequences. Reading the script for this particular sketch had me rolling, I purposely had some writers re-enact it out for me for proper direction, it was hilarious, imagine this all done over the phone, conference call, I had 3-4 writers acting out the script to help me understand what they wanted to see.....goes back to my communication deal. lol.

Q. What do you wish customers knew about you or your profession?

A. I'm only human, sometimes things happen in personal life, and very few clients failed to understand that (i.e. wife having a baby but their project needed to come first? no) but it's not a common occurrence either. I follow the old rule: "Family comes first", and it goes both ways with this one. I completely understand with clients situations too. I'm one of the few that will work with your time and will be flexible upon request.

Q. How did you decide to get in your line of work?

A. I fell into it actually, I was once a warehouse worker, loading trucks. On breaks (lunch) I would draw funny pictures of people, and draw detailed landscapes on napkins, management caught wind of this. They had me in charge of creating logos for their in house groups. At the time, I started school on animation, it all fell into place from there.

Q. Tell us about a recent job you did that you are particularly proud of.

A. The recent job was for E! Entertainment. I was 2 minute video containing heavy design work and motion graphics. After dealing with multiple VP's notes, art directors notes, and production notes, I've been able to keep up with everything and send out on time. This was a very interesting experience, previously than this, I was only used to changes by day, this happened to have changes by the minute. And to accomplish that, it felt really good to see how well I was able to work under pressure.

Q. Do you do any sort of continuing education to stay up on the latest developments in your field?

A. Yes, I follow tutorials from time to time, or see another designer make something different and learn the technique to make something better.

Q. What are the latest developments in your field? Are there any exciting things coming in the next few years or decade that will change your line of business?

A. Yes, I am currently making an animated pilot called "The Adventures of Jax and Kitty Meow". by my own company, this is new territory to be more of a show runner, so it's scary and exciting at the same time.

Q. Describe your most recent project, what it involved, how much it cost, and how long it took.

A. Again, this question sound a little in relation to this one: " Tell us about a recent job you did that you are particularly proud of."

Here's additional info: I was approached by E!/NBC affiliates to design and execute a 2 min promo with crazy transitions and animation composites. I took a few months to do but in the end, it was a beautifully made piece. It was costly, not at liberty to discuss price but it did cost quite a few man hours.

Q. If you have a complicated pricing system for your service, please give all the details here.

A. It's not complicated, it's practical, I do actually itemize things if need be, so the client sees and understands why it cost as much as it does.

Q. If you were advising someone who wanted to get into your profession, what would you suggest?

A. I would suggest to learn to communicate on a visual level. Understand your field by Research, Research, RESEARCH. Find that niche in the field you love to do or you're really good at and expand on that. Schooling is good too, just know what you want to do before setting foot into an institution. Time is money, spend it well.

Q. What is your greatest strength?

A. Communication and typography. Love them and use them both constantly.

Q. What are you currently working on improving?

A. Reaching out to more clients, learning the wonderful ways of utilizing the web and social media.

Q. Write your own question and answer it.

A. Why am I writing a question?
Because Thumbtack ran out of questions to ask.

Q. Write your own question and answer it.

A. Why is this repeating itself?
Same answer as above.

Q. Write your own question and answer it.

A. Third times a charm?
absolutely. :)

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