What should the customer know about your pricing (e.g., discounts, fees)?
The pricing is not complicated. I charge a flat rate for production days that change depending on how many people are required to be on my crew. I charge a standard rate per hour for preliminary research work, pre-production, editing and motion graphics, and SEO marketing if added.
What education and/or training do you have that relates to your work?
I am constantly seeking education as this is an ever-growing business. The development in camera and audio gear as well as the development in search engine optimization is so rapid, it is absolutely necessary to stay on top of it.
How did you get started doing this type of work?
I've been working in online marketing for several years as well as a filmmaker for many years. As the marketing world demanded more video content, I narrowed my business focus down to what I most enjoyed: making creative, audience-engaging videos.
What types of customers have you worked with?
Our jobs are predominantly promotional videos for crowdfunding, startups, or inspiring businesses.
We've filmed underwater in the Caribbean for documentaries and up in the air over the Rocky Mountains for promotional work.
We have made videos for startup companies like XeroShoes, Higher Hangers and Medicine Werx.
We have made videos for organizations like American Heart Association, Ocean First Education and Quaker Oats Oatmeal.
We have also a wide variety of Kickstarter and Indiegogo videos, small business videos, social media videos and pre-roll advertising videos.
Describe a recent project you are fond of. How long did it take?
One of our most recent videos is a Kickstarter video for Acteon Packing Cubes. They funded over 3000% raising about 3/4 of $1 Million.
The video featured an actress enjoying the pleasure of travel.
It required about two weeks of planning, two days of production, and one week of editing.
We created the final video and several small clips that could be used on the website and anywhere in their social media marketing plan.
What advice would you give a customer looking to hire a provider in your area of work?
My advice to clients is to look at your video content producer as an essential part of your marketing team. We will be creating what will eventually be the most prominent feature of your online world.
What questions should customers think through before talking to professionals about their project?
Video production is not a commodity, so it's important to be considering more than just the price.
While cost is certainly a factor, quality of the finished product and a comprehension for how your business works and what your audience wants is also very important.
Questions to ask your video professionals:
1. Do you have suggestions on ways for us to use the finished video/s?
2. How many revisions do offer?
3. How do you manage communication during the planning and production phases of the video?
4. Can you offer a package deal of creating several videos?