|Monday||8:00 a.m. to 7:00 p.m.|
|Tuesday||8:00 a.m. to 7:00 p.m.|
|Wednesday||8:00 a.m. to 7:00 p.m.|
|Thursday||8:00 a.m. to 7:00 p.m.|
|Friday||8:00 a.m. to 7:00 p.m.|
Karen Falk Marketing Communications Design
About this pro
Very responsive and quick work. Fair prices.Mar 20, 2018Verified
Karen has been providing design expertise to our medical society non-profit for several years. Her work is creative and innovative. She adjusts to our requirements and is always on-time and responsive. She is a part of our team and works well with each of us and our many demands. I highly recommend her design work, her work ethic, and her very pleasant and accommodating spirit!Oct 3, 2016
Karen created a clean, attractive, easy to navigate new WordPress website to replace our rather cumbersome old site. She consulted with us every step of the way, provided excellent training, and will continue providing support as needed. Her patience in explaining design decisions and adapting to our concerns and suggestions helped make the process comfortable and easy for all concerned. Harry Henderson, Guild for Psychological Studies.Aug 19, 2016
Karen served as editor, marketer, and web manager for an ebook I recently published. She guided me through publishing on www.lulu.com, amazon kindle, and an independent listing on my website. I found her knowledgeable about epublishing, and very willing to research topics she had not encountered before. It helped this nervous writer that Karen was encouraging and affirming through the entire process. She was enthusiastic about my book, made suggestions about the content, and continues to follow up by asking about sales. I totally recommend working with Karen. I cannot think of anything that could have made the process go smoother.Aug 6, 2013
Karen Falk comes to her work with an extensive background in marketing and communications and the highest recommendations from previous employers. Ultreia Press employed Karen to develop a book design, graphics, and text formatting for one of its products. She provided options throughout the development process (graphics, type faces, color samples, covers, etc.), secured a printer, provided a printer-ready disk for printing, and kept the printer on task. The product was of the highest quality and has been a successful book for our small publishing company. Karen is an excellent problem solver, easy to work with, and delivers products that are high quality within prompt timelines. Her rates are excellent. I highly recommend Karen for your marketing and communication needs. Susan Thompson/Ultreia PressMar 5, 2018
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- What should the customer know about your pricing (e.g., discounts, fees)?I am flexible when it comes to pricing. I do have a standard hourly rate that I use in developing my estimates, but I also consider the size of a project and me clients budget when agreeing on a final cost. I am open to either hourly or flat fees. The bottom line is that we both need to feel comfortable with costs, and I am very sensitive to that.
- What is your typical process for working with a new customer?We start with a phone call introduction to go over basic information about your project. That would include: What are your goals, who is your competition, do you have branding requirements, are copy and/or graphic elements and photos supplied, desired timeframe for completion, number of design versions you are expecting, what is the end use for this design, etc. I always review my client's competition, and then do something different. Standing out from the crowd is one goal I have set for every project. It's also important to keep up with trends, and know what works and what doesn't. With years of experience, good decisions should be intuitive. And you need to make sure the chemistry is right before liftoff!
- What education and/or training do you have that relates to your work?I was an art major in college focusing on graphic design. I have many years of in advertising agencies primarily as a creative manager, but also performed design as needed, and freelance design work. I have been freelancing on my own now for 7+ years. I continue to take online classes to perfect my techniques and follow design trends by being part of other online organizations such as AIGA and DCWW (DC Web Women).