JP Pinkerton | WYF Works

Hey, I'm JP -- founder of WYF Works. I've spent 15+ years building digital and social strategy for some of the biggest brands in hospitality and entertainment, including Hyatt Hotels Corporation and Walt Disney Parks and Resorts. I've managed global social campaigns, built brand playbooks from scratch, led influencer programs, and run paid media at scale. Now I take that same level of thinking and bring it directly to executives, small business owners, and independent leaders who are ready to show up better online. WYF Works is a boutique practice. That means you get me - not a junior account manager, not a template. Every engagement is built around your voice, your goals, and what you're actually trying to accomplish. I'm Meta Certified, LinkedIn Advertising Fundamentals Certified, and Hootsuite Advanced Social Media Strategy Certified. But more importantly, I know how to translate real experience into content that gets noticed. If you're ready to stop being the best-kept secret in your industry, let's talk.