Hello - I am leading the efforts to help re-brand a company called Peak6 based here in Chicago, where I am working directly with the CMO of the company. By taking a deep dive on photographers I landed on your work and really appreciate your work. I would be interested to see if you are even available for the month of February...
PEAK6 in Chicago is planning a corporate-wide, brand redesign initiative. As part of that rebranding, photography will play a key role in establishing a â€œvisual vocabularyâ€ within the new brand identity system. We are looking to create highly compelling, visually impactful, and differentiated photography that will visually convey (visual vocabulary) core aspects of our brand. We want the photography to stand out and embody the brand.
Choosing a photography partner:
We are looking for someone who is eager to partner with us, and actively participate in our brand redesign effort. Someone who will is willing to get immersed in the brand, and help bring the brand to life through photography. As part of our selection criterion, we would like you to come in and take test shots. Youâ€™ll have the ability to walk through to get a sense of the various businesses, the space, and the overall vibe. The test shots will be a good â€œproof of conceptâ€ to see how your style and your vision comes through in the photography. We want to understand how your design aesthetic, and overall design sensibility, will translate. We also want to see
if we are able to achieve the desired concept and truly bring the brand to life in the photography:
â€¢ translate brand vision, and concept through your work
â€¢ ensure relationship is good
â€¢ feel it can be achieved
â€¢ helps us to see how stuff lands
â€¢ bring concept to life, with your expertise
While this initial scope is specific to our website redesign, our intention is broader. We are looking to develop an ongoing relationship with a photographer who fully embraces our brand, and would be someone we can hire in the future, on a broad
range of ongoing firm efforts.
What weâ€™re looking for
Weâ€™re looking for photography that will be ownable, and uniquely PEAK6. Photography that will create a â€œvisual vocabularyâ€ for the brandâ€”photos that will stand on their own and visually represent key aspects of the brand. For our website, the concept is to let the photography bring the energy and color. The neutral design of the site itself will act as a frame for the photography, allowing for the vividness, energy, and pops of color of the photography to create visual punch.This concept can be applied to the five zones of imagery weâ€™ve identified below as key needs for our visual vocabulary using unique perspectives, vibrant color and light, and creative means to bring energy to the photos. Ultimately, weâ€™re looking for an artistic approach to create a photography style that is undeniably usâ€”photograph that is art.
highlighting the unique PEAK6 offices, as well as the interior and exterior of the Chicago Board of Trade building. We are looking for shots with intriguing and unusual perspectives, and creative uses of lenses, distortion, panorama, and lighting. The focus here is more on the space and architecture, less on people.
2. Artistic and abstract images
made from architectural detail of the office space, patterns and textures, people, and objects. We are looking for shots with creative use of light, blur, lens flare, unusual perspective, creative depth of field, and shots that turn mundane objects into intriguing images.
3. Narrative shots
people, space, and activities within PEAK6 offices and in and around the Chicago Board of Trade. This includes wide shots, mid-rand, and close-ups. We are looking for creative use of reflection, perspective, framing, motion blur, and lighting. Shots of meetings or collaboration should feel as if the viewer is within the group rather than looking in from outside.
4. Bio photos of leadership team
that communicate personality, vitality, and activity. These will feature multiple photos of the person in their working environment. Photos will be selected from the same sequence shot from the same perspective, but in different poses.
5. Still lives from within the PEAK6 offices
capturing interesting objects, mundane objects made intriguing through lighting and depth of field, unique perspectives, and objects forming patterns.
I attached a rough direction baed PDF as well as a few snap shots of our current space.
I look forward to your response