Introduction: When first working with clients the most important thing is knowing the ins and outs of their business. Understanding who their client is and who is the competition. This approach allows for custom solutions to any small business problem.
Creating a positive experience for clients is more important then flashy ads. Whether it's visiting an online store, reading about your product and services or real life experiences know the touch points your clients have with your product or service and maximizing how the client experiences it.