What advice would you give a customer looking to hire a provider in your area of work?
Speak with the provider and make sure there is a real understanding of your wants, and more importantly, your needs and expectations. Be clear not only as to what services you will receive but also as to what medium, format, &/or size you'll receive.
*My biggest piece of advice would be NOT to let price/budget alone determine your provider. Your return on investment will be much greater if you allow effective communication and provider's understanding of requirements guide you.
What questions should customers think through before talking to professionals about their project?
I wish customers knew the training, knowledge, man hours, creativity, & tools required to provide a professional video production.
All too often people feel video production is a simple and easy process. They do not realize that there are 'standards' for professional video. Certain sizes, colors, formats, tools, and processes MUST be adhered to in order to create a professional video production. A video created by an amateur is immediately evident and can create adverse effects to your company's message.